THIS COURSE IS GIVEN IN SPANISH
The brand and its management are protagonists in a new era where the construction of value has become essential for companies. Digital media and new communication strategies require the ability to generate great ideas, messages and "liquid" content, capable of coherently permeating all the areas of action of a brand.
This master's degree aims to address brands under all their facets. From the birth of the brand, its DNA and its foundations, through communication strategies, the creation of messages, campaigns and content to reach the different points of contact with the consumer, through conventional, digital media, experiences, etc.
Launch powerful brands or help a brand redesign its strategy. Companies seek to integrate into their marketing and advertising teams profiles with a greater strategic vision and understanding of new media.
Create effective messages and successful campaigns. Learning the necessary processes to have good ideas, the relationship between strategy and creativity and the processes of evaluation and development of ideas.
Planning the communication of a brand knowing how to detect the best available channels to reach the consumer directly. From traditional media, to digital media, point-of-sale experience, product design, events, PR, etc.
Measure the effectiveness of the communication actions, evaluate the Brand Equity and know the necessary variables to draw a diagnosis of the situation. Make the right decisions for the maintenance or improvement of the brand's health.
- Product Manager
- Marketing Manager
- Digital Manager
- Strategic Planner
- Creative Advertising
- Community Manager
- Social Media Strategist
- Creative Strategist
- Brand Designer
- Account Manager
- Head of Advertising
- Brand Content Manager