This course is held in the English language.
What does it mean to create and manage a brand in the food industry? How to market a wine company and work on its identity? How to integrate tourism in all of that?
From branding techniques to service design, the goal of the Master course in Brand Design and Management: food, wine, and tourism is to help students and young professionals to develop their skills as future Managers of the horeca industry, integrating food wine and tourism into lifestyle offers.
The course, held in Florence and Barcelona, provides transversal skills in service design applied to hospitality and tourism, with a specific focus on food in Barcelona and a vertical exploration of the wine sector in Florence.
Catalunya and Tuscany built their branding strategies on the territoriality value as a key for global distinctiveness. Thanks to this Master, students have the possibility to experiment with the different branding and project management methodologies that two of the most important touristic destinations in Europe successfully use.
This Master is aimed at students and young professionals willing to develop a strategic, creative and managing approach to their passion for food, wine or tourism.
The goal of this Master is to implement and strengthen the skills required to take on strategic roles in tourism, food, and wine-based brands. The Master is also designed to train professionals in the construction and management of formats/services in hospitality, as well as communication experts in Food & Wine sector.
Methodology and structure
This Master mixes up conventional and up-to-date learning materials and methods with an interdisciplinary vision that means interaction with design topics, arts, lifestyle, and fashion, to really create a different and valuable point of view.
Classes are combined with seminars, conferences, and workshops held by international and world famous specialists. Visits to local realities and the participation to events of the industry are included in the study plan to show students the best practices of institutions, companies, and brands related to tourism, food, and wine.
The classes teach how to manage the different steps of brand creation, starting from the analysis of the contents. Tourism, food, and wine industries are based on a relation among brand, hosts, and guests. Participants gain expertise in the fields of brand and management for a wide range of different contexts.
Students follow the whole process of a service design project using design methods and applying them in the construction of a complex food design experience as a branding strategy.
Classes are held during the daily hours in Florence, while in Barcelona students attend evening classes.
The approach kept during the whole pathway is extremely practice and students are equipped with the Adobe Suite and WGSN and Material Connexion tools so that they can exercise also individually.
About the School
Florence boasts one of the world most important artistic and cultural heritage, but it is also a city with a long history in Italian design.