Over the past decade, techniques in behavioural economics have been applied by a large number of both private and public sector organisations. These include the Bank of England, Coca-Cola, the Financial Conduct Authority, Google, HMRC, Hyundai, HSBC, Oxfam, VISA and the NHS, while concepts from behavioural economics are widely used in areas such as marketing, organ donor framing, incentives to save, incentives to spend, behavioural health economics, etc. There does not seem to be an aspect of life in which applications from behavioural economics are not relevant.
This brand new MSc course, in both full-time and part-time options, is the first of its type in Europe and offers a focus on both the theoretical aspects and practical applications of behavioural economics. A three-month behavioural project, which can be completed at Middlesex, abroad or at your own workplace, is just one of the elements that emphasise the real-world applications that are integral to the course.
Middlesex University is also home to the Behavioural Economics Group, which conducts leading research in the field and has been recently ranked 8th in the UK by Research Papers in Economics (RePEc).
Why study MSc Behavioural Economics in Action at Middlesex?
The course is particularly aimed at individuals with extensive work experience in areas such as policy-making and senior management in any type of organisation in the public or private sector. The tools and techniques we teach are also in great demand in organisations that seek to understand customer and consumer behaviour.
Recent graduates from related disciplines looking to enter into the fast-growing area of behavioural economics are also encouraged to apply, including anthropology, business, economics, finance, political science, psychology, sociology, neuroscience, etc. Those holding degrees in maths or physics are also welcome.