PresentationIn the professional circles that make up the broad field of communication, productive processes are nowadays constantly changing. The boundaries between areas, functions and occupations are fluid and dynamic. And the market is therefore looking for professionals who are also adaptable, dynamic and versatile. The hybrid professional profile is definitely highly valued.
This master's degree responds to this market need, based on the teaching and acquisition of audiovisual and media production skills, which are fundamental for professionals in different areas - such as marketing, organizational communication, advertising, public relations or journalism, among others - play a differentiating and indispensable role in a market as demanding and challenging as today.
BenefitsInnovative and pioneering training that articulates the areas of Communication, Technology and Design.
It contributes to the training of creative professionals, entrepreneurs, autonomous and capable of designing, producing or managing the most diverse audiovisual and multimedia content.
The student will develop his portfolio, which will have projects and elements of audiovisual and multimedia communication that may be decisive in his entry into the job market or in leveraging his career.
Technological modules and teaching methodologies organized in Project Based Learning that can stimulate students' creativity in the learning process and in the subsequent application of the acquired knowledge.FactoryThe Factory is IADE special project agency. Its main mission is to leverage IADE reputation and brand recognition. In this unit, where value and knowledge are manufactured, the relationship between students, teachers, laboratories and civil society is clearly emphasized.
The Factory's projects are essentially defined in three lines of action: parallel manufacturing (development of extracurricular projects); curriculum fabrication (projects within the academic context and in collaboration with civil society partners) and fabrication of the future (research applied to the development of projects designed and created from scratch).
Professional ExitsThe Master's degree aims to train professionals capable of acting differently in the area of audiovisuals and media production, whether in communication, advertising or design agencies, or through the creation of the business itself (Creation of Digital Content, Management of multimedia content for online platforms and offline, Web content management and publishing, Director, Producer, Screenwriter, Sound and Image Editor, Digital Animator).
The Masters in Audiovisual and Multimedia Communication will also be prepared to start a teaching or university research career.Timetable / DurationDay or After-work / 4 SemestersCampusSantos - Lisbon