Culture and creativity will have an increasingly important role in the Italian economy and its labour market. That is why it is necessary to train professionals capable of managing and developing with a sustainable and innovative approach to enterprises working in the creative and cultural industry.
In this context, University Master in Arts & Design Management offers a path of advanced training aimed at training professionals able to manage cultural enterprises’ growth, able to practice principles and tools of design, and able to build innovative partnerships between the world of art and design and traditional industrial environments.
The University Master in Arts & Design Management (MADEM) is a national program of advanced training for graduates in humanities and economic management and for professionals working or willing to work for organizations of the artistic, creative and cultural fields (e.g. museums, theatres, festivals, foundations, profit and non-profit enterprises and organizations, public bodies).
The University Master’s aim is to develop technical and specialized knowledge and skills, leadership and soft skills for people willing to have roles of higher responsibility or to work as a consultant or entrepreneur in art, culture and creativity, being also interested in developing collaborations and interactions between these fields and traditional business in a logic of enhancing innovation and stimulating new entrepreneurship.
In this context, the aim of the Master is to analyze and develop – in a multidisciplinary, specialized and integrated dialogue – models, techniques, approaches and business-oriented managing tools, and also guidelines for adoption; all of this in order to support innovation in “arts organizations” and to create and develop collaborations of creativity, arts and culture with the business world, so to answer to the increasing needs for training and know-how that public administrations, enterprises, managers and professionals working or willing to work in these fields show nowadays.
Particular attention shall be given to the improvement in the use of tangible and intellectual capital, to the improvement in the process of learning and teaching specialized and general know-how, to the identification and management of elements useful for growth and innovation and personal and professional growth of human resources, to marketing and guidelines for the market, project and economic resources management; importance will be also given to the role and impact of digitalization, the opportunities for funding and fundraising in order to improve organization and the impacts of arts organization at a socio-cultural, occupational, territorial level.
Students will follow educational paths to:
develop specialized-technical knowledge with an economic management approach in culture and arts;
create and manage partnerships and collaborations between art, culture, design and creativity, and traditional and new business;
develop and use methods and techniques in order to support innovation skills of enterprises and organizations;
develop guidelines supporting professionals and entrepreneurs (or wannabe entrepreneurs) in the definition and practice of managerial strategies and actions for their organization, with particular attention to innovation and service quality improvement;
identify where to take action in order to support and encourage innovation in actions and behaviours.
Starting Date – 09/01/2023
Early Bird Offer: 15% Off enrolling by the 31st of September 2022.
Program
Introduction to Arts & Design Management
Strategic management of institutions, profit, and non-profit organizations in the artistic-creative and cultural sectors
Fundamentals of quantitative methodologies for institutions, profit, and non-profit organizations in the artistic-creative and cultural sectors (basic accounting, cost & performance management)
Organization and management and development of human resources
Market research, marketing, and CRM
Arts & Digital Media
Design Thinking
Business Model Innovation, creative entrepreneurship, and business planning
Funding and fundraising
Project management
Arts law
Communication in the arts
FACULTY
Giuseppe Abatista, Ferragamo S.p.A. – Group Tax, Planning & Control, Pricing Director
Gisella Borioli, Superstudio Group, Superdesign Show and Superstudio Academy - Founder, Ceo, Creative and Communication Director
Fabio Biccari, dfarm – Digital Transformation, Innovation Expert
Paolo Cacciato, LUM University - Adjunct Professor Faculty of Economics; ASGProduzioni (arts production and performing arts) - Director; Garden Blaze Music Publishing and Records - Owner
Alessandro Carnicella, Brand Partners Group – Founder & CEO
Giulia Cipollini, Studio Legale Withers - Partner Head of Tax and Wealth Planning, Italy
Cristiano De Lorenzo, Managing Director, Italy - CHRISTIE’S
Giuseppe De Mattia, Visual Artist
Niccolò Fano, Matèria - Founder and Director
Arturo Galansino, Fondazione Palazzo Strozzi - General Director
Stefano Loconte, LUM Jean Monnet University– Professor of Tax Law – Loconte & Partners Law Firm, Founder
Pierpaolo Martiradonna, Sinfonia Group LLC - CEO and Founder
Maria Matloub, GGUTT Design & Innovation hub – Designer
Monica Mendini, SUPSI – Professor of Marketing
Filippo Merlo, Venice On Top - Marketing Manager
Fabrizio Montanari, Università di Modena e Reggio Emilia – Full Professor of Business Organization
Rischa Paterlini,Independent Curator and NABA Nuova Accademia Belle Arti Milano - Lecturer
Stefania Ricci, Salvatore Ferragamo Museum - Director
Tommaso Tisot, Law Firm TISOT IURIS - Lawyer and Founding Partner
Fabio Viola, Reggia di Venaria Reale - Leading Curator; TuoMuseo - Founder
Alessia Zorloni, Art Wealth Advisory - Founder and IULM University - Professor
