Master of Arts and Culture Studies with a specialisation in Tourism, Culture and Society
How can we make sense of New Zealand's 50% increase in tourism after the release of the Lord of the Rings trilogy? What motivates over 1.5 million people each year to visit Auschwitz in Poland? And why are the majority of Air France's destinations former colonies of France? This programme will help you understand the international and dynamic field of cultural tourism and enable you to jumpstart a career in this ever-expanding field.
The tourism sector has grown into one of the most important industries in today's world economy. Cities, regions, and nations are involved in a non-stop competition for the favours of the global tourist flows. The field has become more and more diverse, as a result of globalization and digitisation. As an increasing amount of people is able and eager to travel across the globe, different cultures around the world become interconnected. This calls for new professionals in culture and tourism, who possess the knowledge and skills to anticipate and understand the global dynamics between societies, cultures, media, and tourism.
In this master, you focus on questions such as:
How can we disclose cultural heritage sites to international tourism in an environmentally and community-friendly way?
Which opportunities and challenges do the tourist industry pose for Indigenous communities?
How does the history of tourism and our colonial heritage resonate in contemporary tourist practices?
How have globalization and the emergence of digital technologies affected tourism and other types of mobility?
You will build upon a wide range of disciplines and innovative perspectives on tourism. You will develop your expertise by adopting different ways of looking at problems, finding creative solutions, providing advice and even implementing policy or organizational changes in the tourism industry. While looking at today's challenges, you will always keep in mind, and keep track of, the wider historical or contemporary socio-cultural context.