Master in Arts and Cultural Management

Leuphana University of Luneburg

Program Description

Master in Arts and Cultural Management

Leuphana University of Luneburg

The Arts and Cultural Management Masters to be run by the Professional School and the Goethe-Institut from 2018 is an innovative new English-language, professional, distance-learning cultural management programme that will train cultural professionals from all over the world to deal with transformation processes in the culture sector.

Comprehensive international cultural management with a key focus on the interdisciplinary and transdisciplinary combination of cultural and business studies is at the center of the programme. You will look at the risks posed and opportunities offered by current developments such as demographic change, digitization, and globalization in relation to cultural institutions, and develop long-term strategies to make your organization fit for the future.

Over the course of your cultural management degree, you will study the operation of cultural institutions, and various players and stakeholders on the culture market. The programme covers different factors and environments affecting applied cultural management in an international context. You will explore issues such as

  • Social, political and cultural transformation processes
  • Management and finance
  • Culture marketing; communication and branding
  • Organisational development
  • Audience development
  • International partnerships
  • Market and business analysis
  • Reception of culture and cultural theory
  • Law in cultural organizations
  • Sustainability and social responsibility
  • Culture policy

A wealth of choice: the programme to meet your needs

We offer various versions of the Arts and Cultural Management Masters to meet your specific professional development needs. You can take a 4-semester course worth a total of 90 credit points or a 3-semester course worth a total of 60 credit points, and choose from a range of mandatory electives. The curriculum includes a total of three certificates, and you can also study for these individually.

Distance-learning cultural management programme with a focus on international practice

A key aspect of the Cultural Management Masters is honing your practical skills. That is why case studies and projects in which you develop solutions to real scenarios in global practice are an integral part of the programme. This practical aspect also gives you the opportunity to raise and explore problems from your everyday work.

Students are therefore not just learners: you are an expert in your own institutional and cultural environment and share your knowledge of practice with others on the course.

Discussions, group work, and interdisciplinary projects further promote the exchange of knowledge, and teaching staff with experience in international roles and experienced culture managers from the Goethe-Institut will provide valuable practical insights.

New career prospects with additional expertise at the interface of culture and management

The interdisciplinary Cultural Management Masters is an opportunity to add an understanding of management and a detailed knowledge of market processes and strategic management to your cultural studies qualifications.

A Master of Arts in Arts and Cultural Management

  • qualifies you for key management roles in the broad culture sector
  • enables you to secure and develop smaller and non-subsidised cultural institutions in particular with creative, sustainable solutions that reflect institutions’ artistic direction and goals and national particularities
  • enables you to identify, control and develop business processes in cultural organizations and adapt them to market processes and audiences
  • gives you an in-depth understanding of the specific dynamics of the culture market and the internal structures of a range of cultural organizations
  • teaches you the effective and targeted application of scientific methods, for example, market and resources analyses
  • develops your practical skills, in particular in the establishment and development of cultural organizations

Study for a master of arts in cultural management while working

The distance-learning Arts and Cultural Management (M.A.) course includes a total of two block seminars in Lüneburg but otherwise runs online. This means that you will prepare and review content by working through course material and using online learning tools such as Webinars. Live online sessions will be scheduled in line with students’ time zones so that are all able to take part. This will allow you effectively to combine university with professional life in your home country.

An e-tutor and the programme coordinator will be available to help during the online blocks.

A wealth of cultural management expertise for your professional development

The Arts and Cultural Management course is run by the Leuphana Professional School in close collaboration with the Goethe-Institut. The Goethe-Institut is Germany’s global cultural institute and has extensive expertise in the field of cultural management. It has a role both in programme development and in teaching on the Master of Arts in Arts and Cultural Management. This ensures the programme’s strong link to practice, in particular as regards the many different contexts in which cultural management operates globally.

At whom is the online distance-learning masters in arts and cultural management aimed?

The Cultural Management Masters is aimed at candidates with practical experience from the culture sector, for example as part of organisations or as independent artistic and cultural players; at candidates who want to develop their expertise in cultural management, learn how to deal sustainably with current opportunities and challenges in cultural management, and actively drive forward their careers by building up their academic profile. Applicants should already hold a relevant undergraduate degree and provide proof of proficiency in English.

This school offers programs in:
  • English

Last updated July 6, 2018
Duration & Price
This course is
Campus based
Start Date
Start date
Oct. 2019
4 semesters
Part time
Full time
6,900 EUR
(60 CP variant) or 8.900 Euro (90 CP variant) plus the current term contribution of 200 Euro per term
Germany - Lüneburg, Lower Saxony
Start date : Oct. 2019
Application deadline Request Info
End date Request Info
Oct. 2019
Germany - Lüneburg, Lower Saxony
Application deadline Request Info
End date Request Info