Art direction is at the source of message creation, combining the various design disciplines to achieve effective visual communication and optimal results.
The Master in Art Direction and Graphic Project Management is based on a perspective of project execution in which you must understand, conceptualize and project functional and attractive graphic solutions that are adapted to the real needs of each case.
A specialized training, taught by active professionals and referents from the world of graphic design, and guided by criteria present in the workplace, with which you will acquire a wide range of perspectives, tools and specific resources under which you can raise, manage and execute completely any type of graphic project.
- Qualification: Master's Degree from the University of San Jorge
- Credits: 60 ECTS
- Hours: Monday, Wednesday and Friday from 6:30 p.m. to 9:30 p.m.
- Modality: Presencial Barcelona
- Language: Spanish
- Class period: October to June.
- Face-to-face training.
- 100% practical guidance.
- Teaching team formed by renowned professionals from the world of design, communication and advertising.
- Small groups.
As a student, you will broaden, deepen and solidify your knowledge about the professional graphic environment and its main disciplines: corporate visual identity, typography, editorial design, infographics, management and printing, illustration ...
You will perfect your graphic execution skills when planning, conceptualizing and projecting pieces of graphic identity, typography and editorial design. You will internalize professional work guidelines, which respond to a logical, guided and effective graphic creation procedure.
You will immerse yourself in the field of management and administration of graphic work (organization, distribution and optimization) within the context of a professional work structure (agency, study or autonomous work).
This Master in Art Direction and Graphic Project Management is aimed at students of graphic design, advertising and PR, graphic arts and fine arts, who have completed your studies and seek to expand your graphic design in a specialized way.
In the same way, this master's degree has been conceived to complement and focus the graphic knowledge of active visual communication professionals.
To access the master is essential to have a high command of the main graphic design tools such as Photoshop, Illustrator and InDesign.
The Master in Art Direction and Management of Graphic Projects is structured in 3 general modules with complementary blocks for each of them.
01 Corporate Visual Identity
- Creation process
- The identity
- Graphic systems
- The naming
- The science of presentations
Conceptualization, construction and development
- Art direction
- The idea and synthesis
- The management and creation of a brand
- Branding and strategy
Project: corporate visual identity and branding
Approach, execution and standardization of the quarterly project. Individual creation of a complete system of corporate visual identity under specific parameters and specific communicative constraints.
02 Editorial graphics and approach to typographic management and creation
- Visual communication
- Visual culture, geometry and color
- Calligraphy and lettering
- The stroke and the letter
Production of a publishing identity
- The typography
- Collection identity
- Graphic arts and printing
- Cover policies and editorial style
Project: design of publications and structures
Approach, execution and standardization of the quarterly project: design of publications and structures.
03 Comprehensive graphic campaign and visual disciplines
- The creativity
- Communication techniques
- The graphic campaign
- Visual disciplines
- The infographic
- The data visualization
Design for digital media
- Design for the digital media
- Interactive art direction
Integral project: creativity applied to communication techniques
Approach, execution and standardization of a comprehensive graphic project: creativity applied to communication techniques