Master in Advertising

Raffles Milano - International Fashion and Design School

Program Description

Master in Advertising

Raffles Milano - International Fashion and Design School

Ten amazing months. Ten top-level agencies in the lecture theatre, one every month. Ten unique chances for learning by doing, elbow-to-elbow with the best. The Raffles Milano Masters: someone has come up with them at last.

Why?

The monolith is crumbling. Advertising is looking out for new ways of reaching people, who are more alert and streetwise than in the past. Once, there was plenty of money and a few media. Today it’s exactly the opposite and from the solid block of rules and methods of the past, we now have to progress quickly to an advertisement that can flow like a liquid into all the spaces made available by technology.

Professional opportunities

We don't want to raise executioners of theoretical paths built somewhere else by others, but active, effective, responsible advertisers who are ready to take on the burden of every stage of developing an idea, from briefing to publication, and feedback gathering. A the end of the course, students will be able to find work in major Italian and international groups, service companies, consultancy offices and also NGOs and research institutes, as well as accepting the challenge and setting up their own business.

Who should attend

This course is intended for students with a first-level degree and/or professional experience in areas related to image design, advertising, communication and marketing and in general for everyone who thinks that communication is a viable career choice and a strong aid to individual growth. Participants include as well as copywriters, art directors and account executives of the agencies of the future, but also aspiring corporate communication managers.

Curriculum

If you want to get to the top, learn from those who are already there. Our students have a chance to acquire a fully-rounded vision of new approaches to brand building, working side by side with the professionals who lead the way in today’s market. The course analyses communication techniques that support the brand, including some that are less frequent – but crucial – such as crisis management and defense methods against fake branding. At the end of the course, students will have a clear appreciation of the state of the art of advertising.

Topics

  • Briefing
  • Product characteristics analysis.
  • Stimulating ideas techniques.
  • Copy-writing.
  • Art direction.
  • Layout and storyboard.
  • Presentation.
  • Idea viability (campaign-ability).
  • Production.

Endorsements

For the quality and effectiveness of its didactic model, this Masters course has been endorsed by:

Design lecturers

Learning directly from practitioners is the best way to pick up the most advanced visions and methods at the source. Unlike conventional Masters, the Raffles Milano Masters bring hands-on knowledge directly into the lecture theatre, with ten market leader agencies occupying the lectern in the course of the ten months.


Project
M&C Saatchi
Advertising agency
mcsaatchi-milano.com

Project
DLVBBDO
Advertising agency
dlvbbdo.com
Project
Ogilvy & Mather Italy
Advertising agency
ogilvy.it
Project
GREY
Advertising agency
grey.com
Project
TBWA
Advertising agency
tbwa.it
Project
Havas
Advertising agency
havas.com
Project
Leo Burnett
Advertising agency
leoburnett.it
Project
J. Walter Thompson Italy
Advertising agency
jwt.com
Project
Alkemy Digital Enabler
Advertising agency
alkemy.com

Lecturers in method

There are some kinds of practical and theoretical knowledge and abilities that cannot be learned overnight but need tailored tutoring. You never know when you will need them, but one thing is certain: you will.

Method
Giovanni Pelloso
Historian and critic
giovannipelloso.Linkedin

Firms

In nearly thirty years of work, the Raffles Group has built up a substantial network of partners that participate in our three-year and Masters courses. These firms’ reputations and the quality of the relationships e have developed with them are a guarantee of a decidedly fertile meeting between education and business.

Adidas, Aigner, B&O - Bang & Olufsen, Boucheron, Brother, Bulgari, Burberry, C&A, Cartier, Chanel, Chloé, Design Business Chamber Singapore, Diesel, Dior, Dolce & Gabbana, Dunhill, Elle, Fendi, Fujifilm, Furniture Design Award Singapore, Giorgio Armani, H&M, Heinz, Hermes, Hogan, HP Technology, HSBC – Hong Kong and Shanghai Banking Corporation, IKEA, InterContinental Hotels & Resorts, Kohler, Lear Corporation, Lego, Li & Fung, L'Oréal, Louis Vuitton, LVMH, Mahogany, Max Mara, MediaCorp, Metro, Michael Kors, Microsoft, Nippon Paint, Nokia, Orchard Road Business Association, Pepsi, Philips, Prada, Puma, Ralph Lauren, Redworks, Richemont, Richmond, Rolex, Saatchi & Saatchi, Saint Laurent Paris, Samsung, Shiseido, Siemens, Singapore Furniture Industries Council, Singapore Jewellers Association, Sony Pictures, Standard Chartered, Textile & Fashion Federation, Tiffany & Co., Valentino, Versace, Y&R, Yves Saint Laurent.

Monday talk

Every Monday evening at 6.00 p.m., Raffles Milano invites its students to meet one of the major personalities who walk the stage of design, style and design culture. Hearing the stories and ideas that influence the market and drive our mindset – straight from the horse’s mouth – is an amazing opportunity that adds substance to our academic programs. Here is the agenda of meetings for the coming year.

Admissions

The maximum number of students that can enroll in each of our Master's courses is 20.

Candidates are selected in two phases. The first selection is a screening based on the documentation received from the student. If the application meets the requirements, an individual interview is arranged with the Course Leader.

The candidate’s evaluation takes into consideration all the elements that contribute to an individual’s profile into consideration: portfolio, previous studies, work experience, extracurricular activities and letters of presentation.

Documentation for admission:

  • curriculum vitae,
  • artistic and/or professional portfolio,
  • motivation letter,
  • list of previous studies,
  • documentation about courses and workshops attended,
  • certificate of proficiency in English,
  • passport or identity card for Italian or other EU member state students,
  • receipt demonstrating payment of the 100 euro application fee.

Starting from March 15, 2017, all candidates can send the documentation for admission to master@raffles-milano.it

For further information, please fill in the “Info request” form.

Fees

  • Students from European Union and EFTA:
    15.000 euro (total, including taxes).
    Enrollment fee: 3.000 euro
    Tuition fee: 12.000 euro
  • Extra-European Union students:
    19.000 euro (total, including taxes).
    Enrollment fee: 3.000 euro
    Tuition fee: 16.000 euro
  • Application fee:
    Candidates who want to apply for admission to our Master's courses must pay an application fee of 100 euro
This school offers programs in:
  • English
  • Italian


Last updated March 12, 2018
Duration & Price
This course is Campus based
Start Date
Start date
Nov. 2018
Duration
Duration
10 months
Full time
Price
Price
15,000 EUR
Information
Deadline
Locations
Italy - Milan
Start date: Nov. 2018
Application deadline Request Info
End date Request Info
Dates
Nov. 2018
Italy - Milan
Application deadline Request Info
End date Request Info
Price
Students from European Union and EFTA (total, including taxes); 19000 euro Extra-European Union students (total, including taxes).