Master's Degree in Advanced Marketing (Spanish)

General

Program Description

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Programme Description

This official Master's degree programme looks to prepare future executives capable of taking on responsibilities in the field of marketing, providing them with advanced knowledge of the competences required on today's increasingly global and interconnected makets. These professionals are equiped to design global marketing strategies and determine customer relationship policies, distribution and management channels, integrated communication and brand management.

Campus: San Sebastián

Credits: 60ETCS

Dedication: Full time

Internship: Obligatory 6-18 ECTS

Language: Spanish (85%), English (15%).

Admission Requirements

  • To have studied at least 12 ECTS in Marketing or to have professional experience in the field.
  • Spanish: B2
  • English: C1

You will be able to combine this Master's Degree with:

  • Master's Degree in International Business

The Careers Department of Deusto Business School aims to facilitate contact with the business world and to equip participants of the University Masters with some tools to help them promote and improve their employability.

Course and subjects Compulsory ETCS Elective ECTS*
Sustainability and Responsible Innovation in an Interconnected World 6 -
Managerial Skills - 3
Relational Marketing 6 3
Strategic brand Management 3 3
B2B and Channels Management 6 3
Integrated Communication 6 3
Marketing Strategy 3 3
Internship 6 12
Master's Final Project 6 -
TOTAL 42 30*

* Elective courses allow students to choose among different courses to complete up to 18 elective ECTS.

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Frederik Obelitz, Denmark.

«The main reason I chose this Master’s in Advanced Marketing was the opportunity to become an expert in marketing with a knowledge of the new technologies, digital tools and communication between businesses and customers. The programme has also given me the chance to do my internship abroad, which makes it the perfect combination. Now that I am studying this degree, I am sure that I made the right choice. I am keener than ever on finding out how far I can go, thanks to the training I have received at the University of Deusto.»
Last updated Feb 2020

About the School

Deusto Business School is the 1st business school in Spain, with over one hundred years of history as a global reference for well-rounded management education. It has pioneered the training of busines ... Read More

Deusto Business School is the 1st business school in Spain, with over one hundred years of history as a global reference for well-rounded management education. It has pioneered the training of business leaders at its two previous faculty departments: La Comercial, part of the Bilbao campus since 1916; and ESTE, created in 1956 at the San Sebastian campus. Read less
Bilbao , San Sebastián , Madrid , Nantes , Bradford , Cambridge , Florence + 6 More Less