On this page we will give you the main elements of the Digital Marketing Master Web Marketing, a training course aimed at doing marketing on the web much more than knowledge. Our Master brings in Italy the best international standards of the discipline of web marketing, certifying following the final exam the skills acquired by the participants, their profit and attendance. The starting point for accessing the important career prospects of the new web professions. All with the certainty of being able to count on the widest and specialized range of training courses in Web marketing available in Italy, thanks to which you can integrate other skills, follow other update modules, enter the Digital Coach community, take other exams to obtain other supplementary certifications. So that you can also take the Google certification exams thanks to a program of studies that already includes all the main topics requested by Google.
RECIPIENTS OF MASTER WEB MARKETING
- YOUNG PEOPLE
The Master in Web Marketing provides the preparation and certifies the skills necessary to undertake the following careers
- Web marketing manager
- Consultant seo
- Seo specialist
- Sem specialist
- Web content specialist / manager
- Traffic manager
- Seo-sem specialist
- Inbound marketing specialist
MASTER CONTENT AND PROGRAM IN WEB MARKETING
We have designed this training program for all those who want an extremely specialized web marketing training in order to start a career as a web marketing manager, web marketing specialist or, for those who prefer to work on their own as a web marketing consultant. Compared to other web marketing courses, our Master Web Marketing stands out for its orientation to doing, the possibility of being able to learn the use of software and tools that can be used from the day following the lesson. The program has been designed taking as reference the well-developed reality of the American market and bringing in Italy the best practices and the latest news such as, for example, the disciplines of Inbound marketing, affiliation marketing and location based marketing. In each of the 2 annual editions, the program is updated with the latest trends and technologies.
The program consists of 11 web marketing disciplines divided into as many training modules but we expect, for those who wish, the possibility of being able to integrate 3 Advanced modules:
- Seo advanced
- Sem advanced
- Web analytics advanced
that make the preparation of the participants even more specialized. This route, given the breadth of the contents, is also an excellent starting point for those wishing to start a career as Seo specialist, Sem specialist, web analytics specialist
WEB MARKETING AREAS MODULES
DIGITAL STRATEGY: online
SEO: Search Engine Optimization to maximize visits! Activities aimed at optimizing the presence on search engines in order to generate traffic of users interested in their products and services. Historical discipline that has undergone radical changes in the last 2 years, becoming the most holistic of web marketing disciplines.
E-MAIL MARKETING: the Ultimate call to action tool! The DEM (Direct Email Marketing) is a historically dated tool but still extremely effective in stimulating actions that often lead to online sales. We will see all the technological and communicative devices and copywriting to improve the performance of this instrument.
WEB ANALYTICS: Datas and analysis to deeply understand your customer needs and behavior! We will teach you to use the software, first of all Google Analytics useful for acquiring business intelligence information on the needs, behaviors, tastes and preferences of your audience. Then implement subsequent web marketing actions whose results will be re-measured and interpreted. Among the other tools we will also talk about A / B testing tools, heat maps, webmaster tools and more.
MOBILE MARKETING: How to reach your audience in the right moment and place! We will discover how, through Smartphones and Tablets, it is now possible to reach your audience and create integrated strategies with other media. We will understand how to design Mobile Apps, mobile advertising campaigns, SMS marketing, mobile Couponing.
AFFILIATE MARKETING: Create and manage your Online Salesforce! The New Business activity traditionally carried out through agents and sales networks in the traditional offline world is increasingly finding online a consideration in affiliate marketing. We will learn to know its principles, intermediaries and software to create, manage and remunerate its online sales force.
LOCATION BASED MARKETING: The right place, the right moment to reach your prospects! The development of technologies and the mobile world allow today to be able to carry out marketing actions based on the geographical position of our potential customers allowing them to reach them in the right place and time to optimize their advertising costs. We will discover in this module the ways and the software to do it.
ADVANCED ADVANCED MODULES
For those who are interested in making their preparation even more vertical and specialized, there is the possibility of integrating the following advanced training modules (ask for details about our training specialist):
SEO ADVANCED: the latest changes in SEO and how to deal with them! - We will present the latest updates in search engine algorithms (Google Panda, Penguin, Hummingbird and others) that determine significant changes for the activities of SEO specialists. In particular, the increasing need for integration between this discipline and the issues of content marketing, social media, and semantics in order to produce results. We will also propose some advanced tools.
SEM ADVANCED programmatic
WEB ANALYTICS ADVANCED: Integrated datas to improve manager's decision making! - The increasing availability of information available in the digital marketing world requires the ability to use tools that can effectively integrate them as Google's Universal Analytics. In this module we will learn to integrate mobile and desktop data with data from social media and social analytics. We will also discover and use tools of A / B testing and eye tracking to improve the understanding of preferences, habits and interests of our potential customers.
PRACTICED (WORK EXPERIENCE)
We offer Master Web Marketing students who request it, the opportunity to practice in the field through a real WORK EXPERIENCE, which we will evaluate and then be included in their curriculum as experience. Inserted into a work team coordinated by 3 digital professors, the students have the opportunity to deepen the concepts and skills learned during the practical-operational lessons with a real practical experience. In a labor market that requires more and more specialization it becomes crucial to be able to demonstrate that it has carried out a first curricular activity in the context coherent with the studies of the Master Web Marketing.
Precisely in this logic we have thought of a formula that allows the student to choose the area in which to specialize and to be included in the related work team. In collaboration with colleagues and under the supervision of professional web marketing consultants, the student has the opportunity to work in teams on real activities and follow all the stages of implementation, to achieve objectives that will be measured in KPI. A curricular work to be inserted under one's own professional experiences. At the end of the Work Experience, in fact, the student will be able to insert the experience of apprenticeship in his / her curriculum, explicitly declaring to have had work experience of apprenticeship in the web marketing with Digital Coach.
This school offers programs in:
Last updated July 14, 2018