The clothing is much more than fashion, it is the expression of the image you want to offer to show a way of being, of living and relating either to a fashion brand that wants to identify with his audience, to communicate values in a advertising spot or to represent the character and times of a fictional character in a movie or a play.
But the image does not depend only on the designers, it is also the responsibility of stylists, costume designers and art directors specialized in designing clothing through a message in order to generate a visual impact or tell a story.
Although traditionally the fashion stylist for fashion editorials and catwalk was limited, its contribution has now expanded to other communications more related to advertising, promotion, sale and retention of the image, covering art direction and techniques like window dressing and the presentation of the products at the point of sale, fairs and showrooms. On the other hand, as the costumes for fiction or costume, it requires a professional who knows both capture the psychology of a character as the dramatic evolution from a script, you translate the requirements of leadership in an attractive and appealing design for viewer, and you know testing costumes for actors and dancers with a physiognomy and very specific needs.
Its mission is to find the means to connect a whole fashion consumer or viewer effectively, and translate the requirements of the mark or script in an attractive visual proposal.
This master's degree enables students to tackle projects that clothing becomes the axis of creating visual impacts and should convey the image of a brand personality or character.
At the end of the program, the student will have the necessary tools to configure looks for different publishing media, showrooms, fashion events, point of sale (visual merchandising) and fairs also know how to use resources for fashion and costume creation of image in an advertising campaign, an audiovisual production film or television, a play or dance or specific items for circus.
Students learn to work on a script or briefing, represent a brand, generate fiction, creating characters, etc. That is, to use clothing as a vehicle of communication and not as an end in itself, stressing the importance of teamwork and the interaction with other creative professionals such as photographers, makeup artists, set designers and stage managers. In short, we will form stylists and costume designers to bring their vision of fashion to a computer on which the most important is the generation of image and performance.
Graduates and graduates with experience in fashion and other creative areas linked by creditable academic curriculum and / or portfolio.
Access and Degree
Access university degree (bachelor or graduate degree) and internal selection process. own master's degree awarded by the Universitat Abat Oliva CEU is obtained.
This master's degree is the result of combining the academic curricula of postgraduate Styling and Art Direction in Fashion and Costume Design for Performing Arts, Film and TV.