Master - Strategic Communications Management in advertising and public relations

Far Eastern Federal University

Program Description

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Master - Strategic Communications Management in advertising and public relations

Far Eastern Federal University

Program Overview

The program combines general theoretical and practical training in the field of strategic communication management in advertising and public relations.

The program examines the strategic principles of modern management information and advertising communications, analyzed the experience and principles of advertising and information campaigns in the Asia-Pacific region.

The program content focuses on the contemporary sphere of mass communications and media, the advertising market, as well as trends in the sphere of business information communications development.

The program aims at developing practical skills of evaluating the effectiveness of advertising and information campaigns, as well as the use of innovative resources in advertising and PR-activities.

acquired competence

  • skills the implementation of research projects;
  • ideas about modern advertising markets;
  • control of the process of creating an advertising and PR-product of various kinds for different target markets and spheres;
  • systematic evaluation of performance in the advertising markets;
  • organization of work in the field of advertising and public relations, including the management, guidance and control functions;
  • ability to work in large companies (including international and holding) organizing and planning the activities of advertising, marketing and information support of the activities of the corporation.

Competitive advantages

  • qualified teachers, including well-known theoretical and practical;
  • the presence of a large database of practices in leading organizations of various types in the region;
  • study of regional specificity Asia-Pacific and the Far East of Russia;
  • use FEFU capacity as an interdisciplinary multicultural scientific and educational area;
  • the ability to integrate into international projects in the Far East of Russia - the Torah, the Free Port of Vladivostok.

The area of ​​professional activity and employment

Graduates of the program have broad career opportunities, including employment in major advertising and PR-agencies, government agencies, companies, corporations, political parties, public organizations, research and think tanks, the media, including the corresponding profile structures of the district, federal and international level.

Approximate curriculum

  • Communication practices to attract investment - IR
  • Public relations in the sphere of international cooperation and foreign economic activity
  • advertising technology and public relations in business, politics and the social sphere
  • Modern Russian market of advertising and public relations
  • State and regional brand management
  • Reputation management in advertising and public relations
  • Modern information strategy in the corporate policy of the organization
  • Strategic information management crisis
  • Media economics and advertising business in the Asia-Pacific region
  • Strategic planning and implementation of advertising and information campaigns
  • Cross-cultural communication in the space of the Asia-Pacific region
  • Communicative management agency
  • Public relations in the sphere of international cooperation and foreign economic activity
  • Internet communication in advertising and public relations
  • Public relations in the sphere of state and municipal
  • International advertising in the Asia-Pacific region
  • Communicative management agency
  • Strategic Consulting in advertising and public relations
  • Public relations in the sphere of state and municipal

Minimum requirements for previous education

Higher Education or undergraduate level specialties (Bachelor or specialist)

Entrance test

Advertising and public relations (in the specialty exam)

Name and contact Administrator

Samoylenko Petr Yurevich

  • samoylenko.pyu@dvfu.ru
  • +79147064644
This school offers programs in:
  • Russian
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2018
Duration
Duration
2 years
Full time
Price
Price
Information
Deadline
Locations
Russia - Vladivostok, Primorsky Krai
Start date : Sept. 2018
Application deadline Request Info
End date Request Info
Dates
Sept. 2018
Russia - Vladivostok, Primorsky Krai
Application deadline Request Info
End date Request Info