This program obeys the BMD system and the ISO program design methodological repository 9001 version 2008. Originality, coherence and pedagogical structure have earned accreditation African and Malagasy Council of Higher Education (CAMES) and the center of excellence of the UEMOA.

It lasts four semesters divided into specialties and offering the student a rich and varied horizon on market developments and their environments. To obtain the Master in Marketing and business intelligence, beyond the validation of the student teaching units should have a memory, and support the pass.

What background for the Master

Managers who firstly are equipped with proven academic skills suitable for doctoral studies 3rd cycle through research in the specialty, other units of professional managers with proven expertise in marketing and business intelligence with a path leading a qualification and professional integration of high level.

THIS PROGRAM OFFERED

The Master Marketing and business intelligence is training to prepare the different marketing jobs in companies. The first year (M1) provides training in fundamentals of marketing and management methods that a senior must necessarily master. The second year (M2) offers a course that prepares you for entry into professional life, but also the opportunities for further education to graduate.

CONDITIONS OF ADMISSION

In Master 1 Semester 1 (M1S1) Hold a Bachelors degree in Marketing and Business Intelligence or equivalent degree in the Master 1 Semester 2 (M1S2) Hold a Bachelors degree in Marketing and business intelligence, and have validated the semester 1 Master in the specialty or an equivalent degree in the field.

In Master 2 Semester 3 (M2S3) Hold a Bachelors degree in Marketing and Business Intelligence and have validated semesters 1 and 2 of the Master in the specialty or an equivalent degree in the field.

In Master 2 Semester 4 (M2S4) Hold a Bachelors degree in Marketing and Business Intelligence and have validated semesters 1 2 or 3 of the Master in the specialty or an equivalent degree in the field.

PROGRAM OBJECTIVE

This Master in Marketing and Business Intelligence as the highest level of future competent managers in all sectors and areas related to Marketing. The educational tools that accompany it offer a program of great wealth which combines theoretical and practical applications, thus giving you more skills.

  • Technical skills: you become able to clarify the marketing concepts and implementing appropriate solutions - Organizational skills: you become able to schedule tasks to perform and rigor - relational and social skills: students will be able to identify professional contacts ...

  • Skills Eve: you become able to adapt to the international and national environment, and learn about competitors ...

Through this specialty produce graduates with the African and international dimensions of business and able to support the growth of the company and to master the challenges of new digital and green economies.

To produce graduates of management functions to sustain the company but also allow them to continue their studies at postgraduate Research.

• Marketing Manager • Sales Manager • Sales Engineer • Marketing Director • Sales Manager • Purchasing Manager • Project Manager • Director of Studies • Director of Key Account

Program taught in:
  • French

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This course is Campus based
Start Date
Feb 2020
Sep 2020
Duration
4 semesters
Full-time
Price
Deadline
By locations
By date
Start Date
Feb 2020, Sep 2020
End Date
Application deadline

Feb 2020, Sep 2020

Location
Application deadline
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