NB it is necessary to have an advanced level of the Italian language to access the courses
Are you looking for a Masters degree to become a Social Media Manager or a Masters in social media and web community managers? The Master in Social Media Marketing by Digital Coach is for you.
Social media have become environments that we regularly frequent and occupy a good part of our day. The interest in these tools is constantly increasing and today all the companies have understood that they can not do without it for their business. In fact, companies are increasingly looking for social media managers, social media specialists, social media strategists, community managers, social customer care and other professionals who have a strategic vision, developed digital skills focused on social networks and who know how to design, manage and verify a strategy of web communication on social networks.
For this reason, the Digital Marketing Master Social Media Marketing aims to train specialists who have a high knowledge of all social media, their tools and their analysis tools. Professionals who want to embark on the career of Social Media Managers who can effectively manage the company's online reputation or who can understand how to communicate brilliantly on each of the existing social media, to integrate them wisely with other digital marketing activities.
Are you looking for a Master Social Media Marketing online or in the classroom in Milan or to follow when you want, where you can choose whether to attend live from home or physically live or even in a mixed formula?
Do you prefer an evening part time master that allows you to work or afternoon if you work in the morning? Are you interested in learning how to do the applicable things at work from the day after the lessons?
Are you looking for a very different approach from that of universities or general business schools, a social media marketing master with a specialized technical, practical and operational cut, with teachers who are not the usual professors but the best professionals working in social media marketing?
Would you like to support, while working, a period of evening training that can also be done working remotely to practice and insert a CV experience in your digital career in social media marketing and become a successful social media manager? Are you very busy or do you live far from the center of Italian business (Milan), so you can make interesting the opportunity to attend live on line, being able to interact with teachers and colleagues in the classroom?
We will give you on this page the first elements that allow you to understand why the Master in Social Media Marketing by Digital Coach is currently the most suitable path to learn to use all the main tools and technical tools, required by those looking for future social media managers and social media specialist. Without having to attend other digital marketing courses.
The Master in Social Media Marketing is the best choice for those who aim to direct their profile and skills towards the new social media professions, learning concretely to DO what they require. This is possible without renouncing the credibility of a certification subject to a final examination following which it can demonstrate profit, actual attendance and acquired skills.
Contents and Program of the Social Media Marketing Master
To complete the Social Media Marketing Master, participants will be able to:
- learn to adapt the way of communicating according to the languages of different social networks
- plan to create and manage social advertising campaigns through the advertising tools of Facebook, Linkedin, Instagram, Twitter, Youtube, Whatsapp, Telegram
- develop and manage online communities, maximizing their engagement
- produce written content, images and videos suitable for the type of company to promote and capable of stimulating interest, interaction and sharing
- use the analytics tools to measure the results achieved
- manage the Digital PR involving the influencers and online publishers of reference
The program is divided into 14 training modules and covers the following areas:
Facebook Community Marketing
The creation and management of Facebook Pages; from the daily management of the editorial calendar to the rules of engagement and moderation of the community, through social care and crisis management. There will be ideas for measuring results through analytics.
We will set up advertising campaigns with all the tools that Facebook provides to reach millions of potential customers but in a targeted way based on gender, age, domicile and interests. From Facebook adv to the sponsorship of content, from the Offer to the Facebook remarketing and then analyze the results with Facebook Insights.
We will discover the opportunities of advertising, lead generation and social selling that the professional Network offers, which now has more than 6 million users in Italy. From the creation, management and moderation of the company pages to the community management of the Linkedin groups up to the possibility of creating advertising campaigns. The references will be both personal and corporate.
We will discover how even a small company can set up a video marketing and video advertising strategy reaching the right audience even with limited budgets. We will learn how to create a Youtube channel, make the right video content, advertise it with Adwords for video and monitor its results with Youtube analytics.
We will present the optimal ways of using the social network that makes direct interaction, the speed of dissemination of information and the disintermediation of its strengths. We will see how to use personal and corporate profiles, integration with other social networks and the news of Twitter Ads.
We will discover the characteristics that make G a platform for integration between the world of the web and social media, a tool for integrating Google services. We will understand how to use it not only for social purposes but also for SEO purposes, not neglecting some tools such as circles and Hangouts.
We will try to understand what peculiarities have allowed Instagram to become the social network that grew the most in the last year, exceeding the number of Twitter users. We will discover how some brands are using the immediacy of visual content in an original and effective way.
We will discover the world of content curation and visual content marketing principles on which this social network of particular interest for the worlds of fashion, automotive, design and food is based. To then understand how to use it in the company.
Wordpress For Blogging
We will make you understand why the Blog is the center of the best social media marketing strategies as well as the first channel of content marketing to consider to address their users. We will find out how to use WordPress and the main plugins to become autonomous in managing a blog and to write content that is optimized for search engines.
We will discover which are the actors with whom to do public relations online and how to interact effectively with them, using the tools that help us simplify our lives. How to work profitably with Bloggers, online Publishers, influencers, social stars.
Several software and tools are able today to read conversations that take place online and on social media and to return data that can allow you to evaluate opinions and perceptions in relation to a brand, a product, a campaign. We will find out what they are, how and when to use them to improve our web reputation.
We will start from the definition of our professional positioning and then take the first steps, as always helped by the right tools, aimed at increasing our personal visibility both on search engines and on social media. We will define a personalized plan of action for each participant, in order to make a change in our career and realize our professional dreams!
We will learn to produce content that can attract, engage and respond to our potential customers. We will discover how to enhance them thanks to a company blog, maximize their distribution through social media. We will learn to use useful tools to facilitate creation (CMS, visual content tools, video content, infographics, image processing) and automate posting on social media.
Emerging Social Media (Real Time Marketing: Snapchat, Telegram, Whatsapp, Messenger)
In this final module we will explore the growth and application potential of different emerging and niche social networks. And we will try them live of course. We will learn, depending on the company we work for, to find niche social media that can best enable it to reach its audience.
You will learn what digital storytelling is and how to do it, what are the characteristics of successful business communication, how brands link their clients to a story and not directly to a product or service. We will teach you to use the web and social channels to create the brand identity, either your own or the company we work at, building an effective customer journey that sells, without selling.