If you want to learn more about marketing and consumer behaviour in relation to fashion and textile, then this is the education for you. Here, you gain fundamental knowledge in the textile value chain and specialise in marketing and communication.
This education gives you the tools to manage marketing and consumer behaviour in textile and fashion processes. You gain fundamental knowledge in how to manage textile value chains with a special focus on sustainability.
The Swedish School of Textiles is just the right place to study fashion. Here you find well-equipped labs, innovation, and research in technology as well as design, often conducted in collaboration with the industry. Since the Borås region is a textile region, there are good opportunities to collaborations, internships, and degree projects at nearby companies. The Swedish School of Textiles is part of the University of Borås and all programmes within textile are located here, www.hb.se/en/The-Swedish-School-of-Textiles/
The courses during the first year represent the textile value chain from idea to design, via production and distribution, to market and handling of backflows.
During the second year, you proceed with textile management but this time specialise in marketing and communication. Here, the focus is on different perspectives on communication and how to get a sustainable message out to consumers.
The courses have a strong basis in current research in textile management with a focus on sustainability in the textile value chain, as well as research in adjoining subjects such as business administration and industrial economics at the University of Borås.
This education gives you the preparation for advanced positions in the industry as well as the academia. After graduation, you are equipped with the tools for working in leading positions in marketing, quality, production or logistics, or you could become an entrepreneur and set up your own business, or continue studying for a PhD.
Bachelor’s degree (180 credits) within Business Administration, Industrial Economics, Textile Technology, Textile or Fashion Design, or equivalent. Furthermore, students must have knowledge of English equivalent to English 6.
Selection is based on Letter of Motivation and online interview.
Program taught in: