Master Program in Fashion Marketing and Management

General

Program Description

If you want to learn more about marketing and consumer behaviour in relation to fashion and textile, then this is the education for you. Here, you gain fundamental knowledge in the textile value chain and specialise in marketing and communication.

This education gives you the tools to manage marketing and consumer behaviour in textile and fashion processes. You gain fundamental knowledge in how to manage textile value chains with a special focus on sustainability.

The Swedish School of Textiles is just the right place to study fashion. Here you find well-equipped labs, innovation, and research in technology as well as design, often conducted in collaboration with the industry. Since the Borås region is a textile region, there are good opportunities to collaborations, internships, and degree projects at nearby companies. The Swedish School of Textiles is part of the University of Borås and all programmes within textile are located here, www.hb.se/en/The-Swedish-School-of-Textiles/

Programme Structure

The courses during the first year represent the textile value chain from idea to design, via production and distribution, to market and handling of backflows.

During the second year, you proceed with textile management but this time specialise in marketing and communication. Here, the focus is on different perspectives on communication and how to get a sustainable message out to consumers.

The courses have a strong basis in current research in textile management with a focus on sustainability in the textile value chain, as well as research in adjoining subjects such as business administration and industrial economics at the University of Borås.

Career prospects

This education gives you the preparation for advanced positions in the industry as well as the academia. After graduation, you are equipped with the tools for working in leading positions in marketing, quality, production or logistics, or you could become an entrepreneur and set up your own business, or continue studying for a PhD.

Entry requirements

Bachelor’s degree (180 credits) within Business Administration, Industrial Economics, Textile Technology, Textile or Fashion Design, or equivalent. Furthermore, students must have knowledge of English equivalent to English 6.

Selection is based on Letter of Motivation and online interview.

Master’s degree

  • Master of Science (120 credits) with a major in Management specialisation Fashion Management and Marketing

Last updated Nov 2018

About the School

The University of Borås has approximately 11 000 students and 730 employees. In collaboration with the public and private sectors, we conduct education and research of high international quality with ... Read More

The University of Borås has approximately 11 000 students and 730 employees. In collaboration with the public and private sectors, we conduct education and research of high international quality with great societal relevance. We are a modern university with a central campus in the centre of the city. The national and internationally known Swedish School of Textiles and Swedish School of Library and Information Science are a part of the University of Borås, both of which have educational programmes and research. Read less