Master Marketing

General

Program Description

Turn into a marketing communication expert

We develop marketing communication experts, opening the door to a host of positions on both the client and the supplier side. Students can specialise in Tourism and Service Marketing, Fashion and Lifestyle Marketing as well as Retail and Shopper Marketing.


Target group

You are interested in the challenging management of marketing communications. In addition, you are especially interested in one of the following industries: Tourism, Fashion and Lifestyle or Retail.


Careers

As a graduate, you will be in a position to assume a wide range of senior and executive positions. Your responsibilities may include developing marketing plans and strategies, managing collaboration with agencies and marketing directors, negotiating and concluding contracts, recruiting and training sales staff, designing sales strategies and distribution networks, carrying out market research and sales planning activities, drawing up pricing strategies, and budgeting and controlling.


Programme details

At the beginning of your studies, you deepen your professional skills in marketing and interdisciplinary modules. During the programme, you can personalise your degree programme by selecting the specialisation of your choice.


Highlights/ Major Tracks
  • Tourism and service marketing
  • Fashion and lifestyle marketing
  • Retail and shopper marketing

At a glance
  • Duration: 2 years/ 4 semesters
  • Format: full-time
  • Language of instruction: English
  • Academic degree: Master of Arts in Business (MA)
  • Intake: annually, every year in September
  • Study fees: per semester € 363.36 for EU/EEA citizens, € 3900 for non-EU/EEA citizens


For further details regarding

  • the admission requirements,
  • the admission procedure,
  • important dates and deadlines and
  • the online application

please consult our website www.fh-krems.ac.at.

Last updated Oct 2019

About the School

IMC University of Applied Sciences Krems (IMC Krems) is widely regarded as Austria’s most modern and international university of applied sciences. The university currently offers 28 innovative full-ti ... Read More

IMC University of Applied Sciences Krems (IMC Krems) is widely regarded as Austria’s most modern and international university of applied sciences. The university currently offers 28 innovative full-time and part-time degree programmes in business, digitalisation and engineering, health sciences and life sciences. The Universum Talent Research survey underlines the high level of satisfaction among Austrian and international students at IMC Krems: the university regularly secures top spot in the student satisfaction category. Read less
Krems an der Donau