Master Marketing

IMC University of Applied Sciences Krems

Program Description

Master Marketing

IMC University of Applied Sciences Krems

Turn into a marketing communication expert

We develop marketing communication experts, opening the door to a host of positions on both the client and the supplier side. Students can specialise in Tourism and Service Marketing, Fashion and Lifestyle Marketing as well as Retail and Shopper Marketing.


Target group

You are interested in the challenging management of marketing communications. In addition, you are especially interested in one of the following industries: Tourism, Fashion and Lifestyle or Retail.


Careers

As a graduate, you will be in a position to assume a wide range of senior and executive positions. Your responsibilities may include developing marketing plans and strategies, managing collaboration with agencies and marketing directors, negotiating and concluding contracts, recruiting and training sales staff, designing sales strategies and distribution networks, carrying out market research and sales planning activities, drawing up pricing strategies, and budgeting and controlling.


Programme details

At the beginning of your studies, you deepen your professional skills in marketing and interdisciplinary modules. During the programme, you can personalise your degree programme by selecting the specialisation of your choice.


Highlights/ Major Tracks
  • Tourism and service marketing
  • Fashion and lifestyle marketing
  • Retail and shopper marketing

At a glance
  • Duration: 2 years/ 4 semesters
  • Format: full-time
  • Language of instruction: English
  • Academic degree: Master of Arts in Business (MA)
  • Intake: annually, every year in September
  • Study fees: per semester € 363.36 for EU/EEA citizens, € 3900 for non-EU/EEA citizens


For further details regarding

  • the admission requirements,
  • the admission procedure,
  • important dates and deadlines and
  • the online application

please consult our website www.fh-krems.ac.at.

This school offers programs in:
  • English


Last updated September 28, 2018
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2019
Duration
Duration
4 semesters
Full time
Price
Price
363 EUR
EUR 363.36 per semester for EU/EEA members,Switzerland, or a country for which the Personengruppenverordnung applies. EUR 3,900 per semester for non-EU members.
Information
Deadline
May 31, 2019
Application deadline: 31/05/2019. Application for non-EU students: 31/03/2019
Locations
Austria - Krems an der Donau, Lower Austria
Start date : Sept. 2019
Application deadline May 31, 2019
Application deadline: 31/05/2019. Application for non-EU students: 31/03/2019
End date Aug. 31, 2021
Dates
Sept. 2019
Austria - Krems an der Donau, Lower Austria
Application deadline May 31, 2019
Application deadline: 31/05/2019. Application for non-EU students: 31/03/2019
End date Aug. 31, 2021