Turn into a marketing communication expert

We develop marketing communication experts, opening the door to a host of positions on both the client and the supplier side. Students can specialise in Tourism and Service Marketing, Fashion and Lifestyle Marketing as well as Retail and Shopper Marketing.


Target group

You are interested in the challenging management of marketing communications. In addition, you are especially interested in one of the following industries: Tourism, Fashion and Lifestyle or Retail.


Careers

As a graduate, you will be in a position to assume a wide range of senior and executive positions. Your responsibilities may include developing marketing plans and strategies, managing collaboration with agencies and marketing directors, negotiating and concluding contracts, recruiting and training sales staff, designing sales strategies and distribution networks, carrying out market research and sales planning activities, drawing up pricing strategies, and budgeting and controlling.


Programme details

At the beginning of your studies, you deepen your professional skills in marketing and interdisciplinary modules. During the programme, you can personalise your degree programme by selecting the specialisation of your choice.


Highlights/ Major Tracks
  • Tourism and service marketing
  • Fashion and lifestyle marketing
  • Retail and shopper marketing

At a glance
  • Duration: 2 years/ 4 semesters
  • Format: full-time
  • Language of instruction: English
  • Academic degree: Master of Arts in Business (MA)
  • Intake: annually, every year in September
  • Study fees: per semester € 363.36 for EU/EEA citizens, € 3900 for non-EU/EEA citizens


For further details regarding

  • the admission requirements,
  • the admission procedure,
  • important dates and deadlines and
  • the online application

please consult our website www.fh-krems.ac.at.

Program taught in:
English

See 5 more programs offered by IMC University of Applied Sciences Krems »

Last updated September 28, 2018
This course is Campus based
Start Date
Sep 2019
Duration
4 semesters
Full-time
Price
363 EUR
EUR 363.36 per semester for EU/EEA members,Switzerland, or a country for which the Personengruppenverordnung applies. EUR 3,900 per semester for non-EU members.
Deadline
Request Info
Application deadline: 31/05/2019. Application for non-EU students: 31/03/2019
By locations
By date
Start Date
Sep 2019
End Date
Aug 31, 2021
Application deadline
Request Info
Application deadline: 31/05/2019. Application for non-EU students: 31/03/2019

Sep 2019

Location
Application deadline
Request Info
Application deadline: 31/05/2019. Application for non-EU students: 31/03/2019
End Date
Aug 31, 2021