Master marketing and sales management

Part-time studies for Master of Arts

The marketing of goods and services are increasingly pursuing a holistic, integrated approach. In addition to surgical techniques for influencing consumer behavior numerous aspects of procurement, production, finance, personnel and administration have central strategic importance for sales and marketing success. As business processes utilizing marketing and sales are not conceivable without an effective management of the underlying tasks. In the Master's degree program marketing and sales management * with the degree "Master of Arts" (MA) you will gain detailed knowledge of markets and distribution channels, customer relationship and care as well as brand and brand management in the context of classical and digital business models. You gain so part-time with the necessary knowledge and skills for the acquisition of management responsibility in marketing and sales.

• Currently in the accreditation process

Duration

31 months

target group

The course is aimed at graduates a business degree programs who wish to identify themselves as experts in marketing and sales. In addition to the deep and professional orientation, students are prepared for the first transfer of management responsibility.

Pre-requisites

1) Professionally qualifying, business-oriented university degree with a circumference of at least 180 credit points, with a grade point average as a rule of at least 2.4. In higher education with a different type of farming as a business knowledge (see 4) to prove.

2) curriculum vitae and letter of application, from which the study motives and personal goals emerge 3) Successful completion of the aptitude test in the form of a job interview 4) Basic knowledge in the areas of organization and management of enterprises, micro-economics and accounting and business mathematics / statistics (Proof of certification or professional experiences) 5) English language (Proof of certificates, foreign language proofing or external language tests. If proof as part of the aptitude test a language test is performed.)

Organization

The master's program is for career professionals in 31 months. The first four semesters start each week with a presence. More class lectures are scheduled on Saturdays. In the week synchronous e-learning takes place. The fifth and sixth semester are available for the completion of a Master's thesis and the colloquium is available.

Tuition and Fees

31 months x 600 € = total € 18,600; off examination fee: 2.400 €