Master: Management and Marketing in fashion, brands, media
LIFESTYLES, TARGET GROUPS AND MUCH MORE FOR CREATIVE PULSE mode is much more than Zeitgeist - it is an expression of lifestyle and personality. When people buy products from Apple, Nike or Prada today, run basically their lifestyle as an expression of self. Therefore, the fashion and brand management is aimed at the enforcement and management of new fashion trends and innovative brands in the market. Brands are always instruments of individual self-representation of consumers and serve the differentiation of lifestyles through specific choice and preference of high quality products. With strong marketing and media campaigns to new target groups and international markets are opened often. The master's program at the Campus M21 prepares scientifically sound and practice before on strategic and operational management responsibilities in these exciting markets.
Practice with strong brands
The Master's program 'Management and Marketing: Fashion - Brands - Media' on Campus M21 is practical. The interface competence of management, marketing, communication, fashion, brands and media is unique and applies fully to market requirements. Our students develop with professionals in the field strong concepts and strategies, for example, for building brand communities or the management of high-end luxury brands. Partners include Prada, Swarovski, Hotel Kempinski or MINI. In the real practice projects that matters - business games are not enough! The 20-week research module in companies or agencies at home or abroad, and the Master's thesis are often the key to start a career as a manager or the entry into the independence.
Study groups with a maximum of 25 students, a practical study with motivated professors and practitioners, personal approach and clear structures, a modern campus in top position - so makes studying fun and leads to success. After the master's degree are open to the promotion and the higher service. In addition to the disciplines you develop your personality further with key skills such as creativity, media literacy and leadership. In addition, you can fully develop your talents with complimentary extras.
The studies include:
The master's program takes four semesters and is made up of various studies modules. For each module you will receive credits (ECTS). A total of 120 credits can be reached. Following the successful completion will be awarded a public university you the Master of Science (M.Sc.).
Study and Examination Regulations
Selected Course Contents:
- Brand management and brand communication
- Media Business and Media Production
- Fashion Business
- Fashion marketing
- Strategic Management
- International Management
- financial management
- innovation management
In studying 'Management and Marketing: Fashion - Brands - media' prepare yourself by practical implementation of scientific content prior to tasks in senior management. Partner in your practice projects are fashion companies, exclusive brands, advertising agencies and media companies. Connect your studies with an accredited international standards Master of Arts. Networking with professionals in the field and soft skills - workshops are studying on campus M21 course. After graduating you can z. B. as senior brand manager, marketing and sales managers, product managers or communications professional to take responsibility.
- exclusive brands
- Fashion labels and in the textile industry
- Advertising and design agencies
- Marketing and communications departments
- Media companies, fashion magazines, sports media
- Institutes of trend and market research
- Fashion trade fairs and
This school offers programs in: