The Master International Marketing and Brand Management study program provides advanced business, marketing, and brand management knowledge, and equips you with the proper skills and tools to successfully apply your innovative ideas to practice.
In addition, the unique format and the holistic, interdisciplinary approach of the study program let you explore new horizons and highly topical subjects that make the Master International Marketing and Brand Management a truly unique experience.
This way, you evolve into a responsible marketing and brand management specialist with a broad cultural understanding and a strong personality.
Master International Marketing and Brand Management at a Glance
September (Pre-Master: May)
Language of Instruction
- 18 months (Single Degree)
- 24 months (Dual Degree)
Workload 90-120 ECTS (depending on the first degree)
- 1 of 6 International Focuses
- International Marketing and Brand Management Projects
- 1 integrated Semester Abroad or Dual Degree
- First academic degree in business studies (except for Pre-Master)
- excellent English skills
Tuition fee € 24,000
MBS Best Scholarship MBS offers a limited number of partial scholarships to outstanding candidates.
Course of Studies
The curriculum of the Master International Marketing and Brand Management study program at Munich Business School is based on four pillars:
Core Modules not only provide you with a strong foundation of international business and management knowledge and the appropriate know-how to apply it to practice, but they also feature a one-of-a-kind combination of subjects that go far beyond the contents of conventional business studies – making the Master International Marketing and Brand Management a unique study program.
Focus Modules are exclusive to the Master International Marketing and Brand Management and have been specifically designed to provide you with cutting-edge expert knowledge on how to understand, create, and implement marketing and branding strategies, how to manage integrated marketing communication in a digitalized environment, and much more hot-topic expertise that you want to command in order to become a successful specialist in the marketing and brand management field.
Two International Marketing and Brand Management Projects challenge your skillset already during your studies. In cooperation with your fellow students, you learn how to create a startup marketing and branding concept and put it to practice, and how to scope, execute, and deliver a marketing and branding project commissioned by a real-life company. The perfect preparation for your career as an innovative, responsible, and globally-minded marketing and brand manager!
Electives feature various options to further customize your study experience at Munich Business School and get involved into Technology Trends, Industry Trends, Happiness in Business, and many more topics that enable you to discover new perspectives.
Master International Marketing and Brand Management - Practical Projects
International Marketing and Brand Management Projects challenge your skillset already during your studies. In cooperation with your fellow students, you learn how to create a startup marketing and branding concept and put it to practice, and how to scope, execute, and deliver a marketing and branding project commissioned by a real-life company. The perfect preparation for your career as an innovative, responsible, and globally-minded marketing and brand manager!
Though basic business principles apply everywhere, every international market is shaped by its own political, cultural, and historical landscapes. A good share of the course work is therefore dedicated to exploring international markets, international business methods, and specific economies that are currently impacting global business.
During your Master studies at MBS, you choose one International Focus per semester.
Term 1 (September-December)
- Business in Germany
- Business in China I
- Business in Latin America I
Term 2 (January-May)
- Business in Europe
- Business in China II
- Business in Latin America II
- Business in the USA & Canada
- Business in Emerging Markets
Master International Marketing and Brand Management - Semester Abroad and Dual Degree
The semester abroad at one of MBS’s over 60 partner universities worldwide will pose an unforgettable experience for you. By spending a semester at an international university, you will expand your intercultural competencies and foreign language proficiency, and find friends for life.
European Business Summer - "Gateway to Germany"
After the second semester, international students have the option to visit the summer school of Zagreb School of Economics and Management (ZSEM) in Croatia. Furthermore, they can attend an intensive language course in German as well as a career and application training for the German job market at the MBS (period: June till August).
The cooperation between Munich Business School and renowned international universities provides you with the opportunity to earn two different Master's degrees within two years.
The general structure of the Dual Degree programs is two semesters at MBS plus two semesters at the partner institution, followed by the Master thesis.