Master International Event Management

General

Program Description

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The Master in International Event Management provides students with means of developing high-level management skills and knowledge specific to the field of managing events and projects at all levels and in all industries. University of Brighton programmes offered with Wittenborg University in the Netherlands.

This Master programme (MSc), is offered in partnership with the University of Brighton (UK), and requires an open, critical and inquiring mindset for the social-scientific and applied study of events and management.

You will be expected to critically evaluate existing knowledge in the field of event management, debate key issues such as sustainability, ethical event production, or legacy planning, and consider strategic responses to forces impacting on events from the global operating environment.

This is an academic course with a high degree of vocational relevance. The content and delivery of the course are strongly underpinned by the course team's expertise, research activities and in many cases first-hand experience of the industry. Industry expertise and application is drawn from areas as diverse as festivals, business events, marketing, consultancy, sport and leisure, all of which enrich the design and delivery of the course.

Course Content

Taught together by Wittenborg University and the University of Brighton!

Master International Event Management programme

The course structure of the MSc International Event Management programme at Wittenborg is in line with the programme offered at the University of Brighton, and the programme is taught by lecturers both from Wittenborg and from Brighton. Full-time students attend workshops on two days per week with the part-time route usually requiring one day per week.

Some modules may be delivered intensively over several consecutive days. Teaching methods include group work, case studies, presentations, and live projects. The course is delivered through a variety of approaches including lectures, presentations, tutorials and case studies, with an emphasis on interactive learning.

Core Modules:

Main Syllabus

  • Events Policy and Practice
  • Event Project Management
  • Management Strategy in a Global Business Environment
  • Globalisation, Society and Culture
  • Final project

Options - two from:

  • International Event Marketing, Sponsorship and Fundraising
  • Ethical and Social Responsibility: Theory and Application
  • Risk and Crisis Management
  • Innovation, Creativity and Entrepreneurship

Entry Requirements

Degree and/or experience:

- Bachelor degree - Students with non-relevant qualifications may be asked to complete a short portfolio prior to starting the course.

- Other applicants with extensive industry experience will be considered on an individual basis.

For non-native speakers of English:

IELTS 6.5 overall, 6.0 in writing. English Language Requirements IELTS 6.5 or TOEFL Equivalent.

Last updated Feb 2018

About the School

Wittenborg is a “boutique university” with a primary focus on management as it relates to disciplines in society. Our personal attention to your education is very important. It is for this reason that ... Read More

Wittenborg is a “boutique university” with a primary focus on management as it relates to disciplines in society. Our personal attention to your education is very important. It is for this reason that we take quality seriously and are accredited by the Dutch Flemish Accreditation organisation (NVAO) and Foundation for International Business Administration Accreditation (FIBAA). Read less
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