University graduates interested in expanding and improving their knowledge in the areas of Marketing, Sales and Organizational Management as part of their career development. Professionals in Marketing and / or Sales wishing to renew knowledge to enhance their careers. Professionals from other areas who want to supplement their training and development in the field of marketing.Consultores or consultants seeking to acquire, update or revise your knowledge of marketing and sales and applications.
New habits, new trends and behaviors, new ways to communicate, more information from consumers and greater demands ... These constant changes require marketers and sales to rethink their philosophies, concepts and tools to reach the business excellence. Only companies and organizations able to adapt and adjust their marketing policy to changes in the market will be able to move forward.
The Master in Strategic Marketing and Sales It offers a view of both practical and management in their daily application, as an integrator in the whole business organization. Designed from a global perspective, puts marketing in today's environment, it interrelates with other business disciplines and highlights its growing importance to the organization. This course enables to detect the best marketing strategies in complex and changing market to achieve the objectives successfully.
From debates, seminars and lectures, and a practice based on the Harvard method, the master continues an active, participatory and personalized methodology through both individual and group tutorials. The Marketing Plan development rubric learning the knowledge and skills necessary for strategic decision process that requires professional activity in the area of marketing and sales.
If you want to start, consolidate and / or redirect your career or want to expand their knowledge and learn new methods of marketing, commercial and organizational management, the Master in Strategic Marketing and Sales of the School of Continuing Education - University of Barcelona is your program .
Master in Strategic Marketing and Sales from the University of Barcelona.
own course designed under the guidelines of the European Higher Education Area and equivalent to 60 ECTS credits.
Three reasons to choose it
- Job Board: the student will have job offers during the academic year and will accompany you in the selection process.
- You will develop Marketing Plan based on real companies, with constant advice of management and master teachers.
- Has the prestige of the University of Barcelona, considered the university number 1 of the Spanish State in major world rankings (CHE-ExcellenceRanking, QS World University Rankings, TTHES, 4ICU and others).
Program taught in: