Learning to manage brand reputation in social media, in online communities and internet is imperative for successful business projects. It is shown that a mark is not positioned on the internet or with a negative image, directly impacts sales and therefore in the business.
The Master in Social Media Branding & Strategy It is one of the first programs in Spain and Europe aimed at professionals and future professionals, businessmen and entrepreneurs who need to manage and create the reputation of a brand on the Internet and social networks professionally.
What do you prepare?
- To provide students with the knowledge and methodology to enable it to formulate and plan a strategy branded online social media.
- Being able to create design and implement an online brand with relevant content to their audiences.
- Learning to write and create content on social networks with a clear focus on business results.
- Energize brand communication through public relations campaigns (Social Media Management) and advertising (Social Media Marketing) addressed to our public and especially the online influencers.
- Learn to track and monitor what is said about the company and competition to analyze information and propose strategies and actions.
- Online form management projects, using techniques like AGILE in project management and personal and individual coach.
To whom it May concern?
- Professionals and future professionals in brand management, brand managers.
- brand strategic planners, planners, corporate responsibility and reputation, marketing and brand management.
- Press officers.
- Professionals and entrepreneurs who wish to increase the power of their brand on the web 2.0 and the market.
- Professionals who wish to reorient their careers and understand the power of social networking and the impact of branding on the economy and society.
This school offers programs in: