This Master is aimed at all those with basic notions of photography who wish to acquire all the necessary knowledge to focus their professional career specializing in Fashion Photography and Advertising. Profiles: amateur or professional photographer, graphic designer, publicist, fashion designer or academic professionals with proven experience in work related to this Master.
Scope: Face-to-face course.
University Credits: 60 ECTS credits.
Duration: 9 months.
Hours: 600 hours.
Dates: Monday, Wednesday and Thursday from 9:00 a.m. to 2:00 p.m. or from 4:00 p.m. to 9:00 p.m.
Bonusable through the Tripartite Foundation
This Master allows the student to acquire some knowledge, at a professional level, in everything related to the world of Fashion Photography and Advertising.
There will be an exhaustive work in both the technique necessary for the execution of the photograph and the management of clients, which will allow the student to carry out any type of campaign for any type of support. Emphasis will also be placed on the creation of the student's signature in the labor market, as well as on the preparation of a first-level professional portfolio.
Throughout the Master, topics as necessary as the choice of art directors, modeling agencies, definition of styling and fashion trends, as well as advanced color management, social network management and commercial psychology will be addressed.
The classes are 100% practical and are taught by professionals with extensive professional experience. There will be periodic deliveries of practical work for each of the modules that make up the master and there will be a final project delivery that will be assessed by a jury composed of these professionals.
It is intended that the student acquire the skills and abilities necessary to perform specific jobs in the area studied in this master's degree, with the times and means required for their execution in the industry.
Once the course is passed, the title will be sold:
"MASTER IN PHOTOGRAPHY FOR PUBLICITY AND FASHION TITLE OF THE UCAM"
by the San Antonio Catholic University of Murcia (UCAM) and by CocoSchool, European School for Communication and Visual Arts.
Master's degree in photography for advertising and fashion
Measurement and Exposure
Stability, transport and accessories
Cleaning and care of the equipment
MODULE II. EDITION
Labeling of images
Export of images
Archiving and search processes
MODULE II. PHOTOSHOP
Photoshop configuration and optimized
Advanced retouching. Use of plugins
Optimization of images
Creation of actions
Styles and trends
Hairdressing and trends
Setting up sets
Styles and trends in fashion photography
Styles and trends in advertising photography
DIY applied to photography
MODULE IV. ILLUMINATION
Types of light
Use of natural light and modifiers
Use of continuous light and modifiers
Using the studio flash and modifiers
Use of hand-held flash and modifiers
Analysis of different study flashes
Creation of lighting schemes
Mix of lights of different characteristics
MODULE V. FASHION PHOTOGRAPHY
Creation of an advertising campaign
Timing of a fashion campaign
Complete management of the entire human team
Fashion studio sessions, indoor and outdoor
Modeling and acting of the models
MODULE VI. ADVERTISING PHOTOGRAPHY.
Creation of an advertising campaign
Timing of an advertising campaign
Study sessions, interior and exterior
MODULE VII. PRODUCT PHOTOGRAPHY
Types of Product Photography
Workflow of product photography
Tips and tricks of product photography
Creation of portfolios
Use and management of social networks
Creation of a brand
Relationship with customers and search
Relationship with models and their agencies
Relationship with advertising agencies