Technology and the new digital ecosystem, above all the Internet and social networks, have changed the way we inform ourselves and buy as consumers, as well as the way we communicate and relate to our customers. The main factors that explain this change are:
• The Internet is a means of mass communication, bidirectional and used throughout the world.
• Internet protocol allows to be supported by multiple devices: TV, smartphones, tablets, computers and even appliances.
• The Internet allows us to measure the results of any campaign or action that we carry out.
• Internet facilitates completing the transaction within the same means of communication.
• Internet supposes the rupture with the traditional models of distribution, since it allows us to dispense with the distribution chain and establish a 100% direct contact.
• Finally, trends such as virtual reality applied to the user, Big Data or the developments in IoT (Internet of Things) present us a highly changing world, where onmicanalidad and the breaking of the barrier between online and offline is more patent .
The Master in Online Marketing and Electronic Commerce is designed to train Marketing professionals who know how to incorporate new channels, media and languages in their commercial strategy and relationship with the client. For this, different techniques, tools and specific competences of the digital environment will be addressed, including the analysis of results that guarantees the return of investments in these actions. Thus, based on an approach close to project planning, all the key aspects that allow the development of successful communication, relationship and digital sales strategies will be covered.
The student will have the option, at the end of the school period in Barcelona, to complete a two-week residential stay at Kean University (USA).
The student will have the option, at the end of the school period in Barcelona, to complete a two-week residential stay at Kean University (USA). UU.). This residential program has an additional cost for the student
The Marketing Association of Spain is a non-profit organization whose objective is the enhancement and recognition of the profession and marketing activity. ADIGITAL is the largest multi-sector association in the digital economy.
The master includes visits to the main companies in the sector that operate in Spain, such as Google Campus or Creative Territory, among others.
The master's degree curriculum is developed jointly with the Marketing and Communication Advisory Council, made up of 23 professionals from companies such as Unilever, Sony, Mango, Nielsen, Nisan, OgilvyOne, Heineken, Endesa, BP, La Caixa or Dockers, among other.
96% of Online Marketing students who requested internship or internship
The program offers a parallel conference cycle with executives from companies in the sector.
The realization of the Online Marketing Plan is a fundamental element of the program, since both help the participant to put into practice the skills and competences acquired throughout the master
Requirements and admission
The participant who successfully completes the program will obtain the title of Master in Online Marketing and Digital Commerce by EAE Business School and the qualification of the Polytechnic University of Catalonia (Barcelona Campus) or the Rey Juan Carlos University (Madrid Campus).
In order to obtain the qualifications granted by the universities, it is necessary to comply with the requirements requested by said institutions.
The fundamental objective of our admission process is to ensure the suitability of the candidates, through professional sutrayectoria and academic curriculum. All participants must get the most out of this learning experience, through a context in which it is possible to develop a long-term relationship with classmates, teachers and alumni.
To start the application process you must complete an appropriate form so that the candidate's profile can be assessed by our Academic Committee. If the resolution of the Admission issued by the Academic Committee to the Master in Online Marketing and Electronic Commerce is positive, the candidate may formalize his / her registration to this Master.
Some of the most common professional exits after completing the Master in Online Marketing and Electronic Commerce are:
The Professional Careers Service of EAE Business School is responsible for promoting and serving as a meeting point for students, alumni, collaborating companies and other business groups interested in hiring EAE professionals. Year after year, this Service helps many of our students to start a professional relationship during the completion of the Master's Degree in Online Marketing and Electronic Commerce and after its completion.
- Digital Project Manager
- Director of Digital Marketing
- Ecommerce Director
- SEO responsible
- Responsible for SEM
- Brand Digital Manager
- Content Manager
- Content Curator
- Digital Communication Manager
- Community Manager
This school offers programs in:
Last updated November 30, 2017