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postgraduate

Smartphones have become an indispensable part of our daily life, to the point that have completely changed our habits.

What began as a communication tool currently used in minor cases to speak through it, while most of the time is used to watch TV, shop, watch videos, use applications, play games, find information , etc., and therefore the Mobile industry has become one of the fastest growing global markets.

The development of mobile technology has led to a revolutionary change in the Marketing and business and, as a result, has created the need for skilled workers in Mobile Business professionals.

All companies that mobile technology become an essential part of their strategy will benefit from the opportunity to interact with the new consumer, which is permanently connected. Hence the need for advertising to include mobile and developing integrated cross-media and with different purchase paths that allow to reach existing customers more effectively, anywhere, anytime, campaigning for political greater involvement on their part.

The Mobile Master in Business provides a complete view of all areas involved in a Mobile business with special emphasis on the part of Management, so that students can entrepreneur and / or run businesses or business areas Mobile, running a department Mobile technology or perform consulting intelligence Mobile business.

  • The MMB de La Salle URL is focused on creating and running a mobile business. Currently the few masters that exist in the mobile sector are focused on a developer profile mainly neglecting sometimes the part of business where the strategy of a project is defined, technical feasibility, competitive benchmarking or profitability, sustainability and scalability. The Master in Mobile Business provides a complete view of all areas involved in a Mobile business with special emphasis on the part of Management, so that students can entrepreneur and / or run businesses or business areas Mobile, running a technology department Mobile or perform business intelligence consultancy Mobile.
  • Students will design an App for the program (everything except programming) providing an overview of the tools and common processes for the proper development of an application.
  • Mobile market is one of the fastest grow in the coming years. Through the mobile user is increasingly more demand and utilities that generate and transform entire sectors of industry.
  • Constantly appear companies and business models related to the Mobile ecosystem and professional and business opportunities grow exponentially.
  • The Teachers are professionals contrasted MMB of leading companies in all that is taught, and successful in their sector. All teachers MMB La Salle URL are daily facing real challenges and can teach not only theory but real and practical cases such as Privalia, King (Candy Crush), Catchoom, Geenaker, Uvinum, ZACARIS, Promotions Farma , Volkswagen AG, Emmasolutions (Praises Group), etc.

What do you prepare?

  • Train professionals able to identify market opportunities, conceptualizing and create business models and design solutions around the Mobile technology.
  • Train professionals to be able to direct business area Mobile.
  • Give a complete view of all areas involved in a Mobile business, with special emphasis on the part of Management.
  • Acquire basic technical concepts necessary to establish a smooth and clear communication with all the technical organization chart.
  • Provide an overview of the tools and common processes for the development of an application.
  • Train students to be able to make Mobile a source of competitiveness and differentiation of the company.

To whom it May concern?

Input profile:

  • Persons belonging or not the technology sector, want to start a new business from an idea based on a Mobile application.
  • Managers, managers and consultants who want recycled in the business environment Mobile.
  • Computer engineers developing native applications and Websites Mobile and want to start a new business or occupy positions of responsibility in the management of an existing business.
  • Offline business professionals who want to incorporate Mobile solutions as a differential competitive element for your company.
  • Professionals from other areas who want to redirect their career towards a new growth market.

Output Profile:

  • Managers start-up based on a business model Mobile.
  • expert consultants in Business Intelligence Mobile.
  • IT department managers experts in mobility projects.
  • Business executives who manage a Mobile business.

Program

  • Development of a business model mobile
  • Design technology business structure
  • Finance for technology companies
  • agile methods for project management and product development
  • Technology for developing solutions Mobile
  • Deploying a Mobile App
  • How to Monetize one Mobile App
  • Mobile Marketing and Advertising
  • Management skills for team management
  • Final master work: Generate an idea, develop a business model, creating a company and designing the mobile application as a basis for business.
Program taught in:
Spanish

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This course is Campus based
Start Date
Sep 2019
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