Master In Digital & Social Media Marketing

inesdi - Digital Business School

Program Description

Read the Official Description

Master In Digital & Social Media Marketing

inesdi - Digital Business School


We are introducing the Master in Digital Marketing & Social Media. In addition to having the official title of Inesdi Digital Business School, you'll get a university degree by the University Nebrija.

Internet, digital platforms and information technologies are transforming our environment. Companies need professional profiles in line with the new market trends, and is why we are promoting this University Master degree with the University of Nebrija. With the objective of train professionals that can provide solutions to the digital transformation in which we are immersed both companies, and society in general. This Master degree in Marketing graduated Digital & Social Media becomes a concerning specialized training in the digital economy applied to different areas of business organizations. Students will develop the knowledge and the most appropriate techniques for design, implementation, management, analysis and moderation of a 360 Digital Marketing PlanIncluding also Social Media Plan.

  • Face, online and blended learning
  • personalized tutoring in implementing the Final Master Project
  • career guidance through a "career plan" individualized
  • Development of a "360 Marketing Plan" and "Plan of Social Media"
  • With a total of 37 classes webinar (in online mode)

the master program

  • Introductory Module: Principles and fundamentals of the digital economy
  • Module 1: Plan Digital Marketing and Social Media I
  • Module 2: Social Networking
  • Module 3: Plan Digital Marketing and Social Media II
  • Module 4: Professional management: actions, channels and tools 2.0
  • Module 5: ORM - Online Reputation Marketing, measurement and monitoring
  • Module 6: Content Management: creation, management and distribution of content
  • Module 7: Digital Marketing Plan and Social Media III
  • Module 8: capture and conversion strategies I: Inbound Marketing
  • Module 9: Positioning in search engines
  • Module 10: Strategies to capture and conversion II: Digital Advertising
  • Module 11: Web analytics and profitability
  • Module 12: Marketing Plan IV Digital and Social Media
  • Module 13: Strategies loyalty and linkage in digital environments (engagement)
  • Module 14: Mobile Marketing
  • Module 15: E-commerce
  • Module 16: Entrepreneurship in the digital economy
  • Master Final Project: Marketing Plan Presentation Digital and Social Media


The program includes lectures with guest speakers, which will take place along the course and held a particular day of the week, which may differ from the weekly days scheduled class. These dates are always communicated well in advance to students.

Who should attend

Marketing professionals, Communication, Journalism and / or advertising, seeking to retrain and specialize in new disciplines of Digital Marketing. Professionals with or without a university degree, with some years of experience in the industry and companies that want to improve their knowledge, professionally reorient their activity or promotion. University graduates who want to specialize in the field of Digital Marketing and Social Media.


Career prospects

With the Master in Digital Marketing and Social Media you can become a new professional digital economy can develop your own business project or merge departments and areas important companies in the XXI century:

  • Responsible for digital strategy
  • Digital Marketing Manager
  • Mobile Marketing Manager
  • Social Media Manager
  • Digital Product Manager
  • Head of Digital Marketing Trade
  • E-commerce Manager. Responsible for digital customer relationship
  • SEM expert, search engine advertising
  • Lead Marketing Specialist
  • Affiliate Marketing Manager
  • Expert in traffic acquisition
  • Expert for sale on digital channels

Schedules and forms

campus Madrid
Start date: May 4, 2017 - New call -
Duration: 240 contact hours
Hours: Tuesdays and Thursdays from 18:30 has 21:30

Barcelona campus
Start date: February 28, 2017
Duration: 240 contact hours
Hours: Tuesdays and Thursdays from 18:30 has 21:30

Online campus
Start date: March 28, 2017 - New call -
Duration: 1,500 hours of dedication

In whatever form the master equals 60 ECTS credits.

How can you access one of our masters?

  • Complete information request form on the right.
  • The agent in charge of reviewing your data will contact you to widen you information and answer any questions you have.
  • If you want to book a place on the course, you can do so.
  • Once you decide, you must send your CV with a recent addition to the e-mail that the agent tells you photograph.
  • Subsequently conducted, in person at the premises of Inesdi Barcelona or Madrid (or via webinar can not physically go), a personal interview with the school advisory council to evaluate your case.
This school offers programs in:
  • Spanish

Last updated October 31, 2017
Duration & Price
This course is Campus or Online
Start Date
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Feb. 2018
Mar. 2018
240 - 1500 hours
Part time
Full time
Spain - Barcelona
Start date: Feb. 2018
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Spain - Madrid
Start date: May 2018
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Spain - Spain Online
Start date: Mar. 2018
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Feb. 2018
Spain - Barcelona
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Mar. 2018
Spain - Spain Online
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May 2018
Spain - Madrid
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