Master In Digital Marketing & Web Analytics

inesdi - Digital Business School

Program Description

Read the Official Description

Master In Digital Marketing & Web Analytics

inesdi - Digital Business School


We are introducing the Master in Digital Marketing & Web Analytics. In addition to having the official title of Inesdi Digital Business School, you'll get a university degree by the University Nebrija.

Internet, digital platforms and information technologies are transforming our environment. Companies need professional profiles in line with the new market trends, and is why we are promoting this Master's Degree with a degree of Nebrija University. With the objective of train professionals that can provide solutions to the digital transformation in which we are immersed both companies, and society in general. This Master with a university degree in Digital Marketing & Web Analytics becomes a concerning specialized training in the digital economy applied to different areas of business organizations. Students will develop the knowledge and the most appropriate techniques for design, implementation, management, analysis and moderation of a 360 Digital Marketing PlanIncluding also Strategy Plan measuring a website.

  • Face, online and blended learning
  • personalized tutoring in implementing the Final Master Project
  • Career guidance through a "career plan" individualized
  • Development of a "360 Marketing Plan" and a "Plan Web Analytics"
  • With a total of 37 classes webinar (in online mode)

the master program

  • Introductory Module: Principles and fundamentals of the digital economy
  • Module 1: Digital Marketing Plan I
  • Module 2: Social Media Marketing
  • Module 3: Digital Marketing Plan II
  • Module 4: Strategies to capture and conversion I: Inbound Marketing
  • Module 5: Strategies to capture and conversion II: Digital Advertising
  • Module 6: Digital Marketing Plan III
  • Module 7: Mobile Marketing
  • Module 8: Strategies loyalty and linkage in digital environments
  • Module 9: Web Analytics and KPI - How to measure and optimize web
  • Module 10: Entrepreneurship in the digital economy
  • Module 11: Digital Marketing Plan IV
  • Module 12: Introduction to Web Analytics
  • Module 13: Basics of Web Analytics
  • Module 14: Plan Web Analytics I
  • Module 15: Google Analytics
  • Module 16: Plan Web Analytics II
  • Module 17: Creating Dashboards
  • Module 18: Calculating the ROI on Web Analytics
  • > Module 19: Other measurement tools using markers, the vision of Webtrekk Q3
  • Module 20: Plan Web Analytics III
  • Module 21: Video & Rich Media Analytics / Apps & Mobile Analytics
  • Module 22: Competitive Intelligence
  • Module 23: The bases of Big Data
  • Master Final Project: Marketing Plan Presentation Digital and Web Analytics


The program includes lectures with guest speakers, which will take place along the course and held a particular day of the week, which may differ from the weekly days scheduled class. These dates are always communicated well in advance to students.

Who should attend

Marketing professionals, Communication, Journalism and / or advertising, seeking to retrain and specialize in new disciplines of Digital Marketing. Professionals with or without a university degree, with some years of experience in companies, who want to improve their knowledge, professionally reorient their activity or promotion. University graduates who want to specialize in the field of digital marketing and web analytics.


Career prospects

With the Master in Digital Marketing and Web Analytics you can become a new professional digital economy can develop your own business project or merge departments and areas important companies in the XXI century:

  • Responsible for digital strategy
  • Digital Marketing Manager
  • Mobile Marketing Manager
  • web analyst
  • Digital Product Manager
  • Head of Digital Marketing Trade
  • E-commerce Manager. Responsible for digital customer relationship
  • SEM expert, search engine advertising
  • Lead Marketing Specialist
  • Affiliate Marketing Manager
  • Expert in traffic acquisition
  • Expert for sale on digital channels

Schedules and forms

campus Madrid
Start date: May 2017 - New call -
Duration: 240 contact hours
Hours: Tuesdays and Thursdays from 18:30 has 21:30

Barcelona campus
Start date: February 28, 2017
Duration: 240 contact hours
Hours: Tuesdays and Thursdays from 18:30 has 21:30

campus online
Start date: March 28, 2017 - New call -
Duration: 1,500 hours of dedication

In whatever form the master equals 60 ECTS credits

How can you access one of our masters?

  • Complete the request form on the right.
  • The agent in charge of reviewing your data will contact you to widen you information and answer any questions you have.
  • If you want to book a place on the course, you can do so.
  • Once you decide, you must send your CV with a recent addition to the e-mail that the agent tells you photograph.
  • Subsequently conducted, in person at the premises of Inesdi Barcelona or Madrid (or via webinar can not physically go), a personal interview with the school advisory council to evaluate your case.
This school offers programs in:
  • Spanish
Duration & Price
This course is Campus or Online
Start Date
Start date
Feb. 2018
Mar. 2018
240 - 1500 hours
Part time
Full time
Spain - Barcelona
Start date: Feb. 2018
Application deadline Request Info
End date Request Info
Spain - Madrid
Start date: May 2018
Application deadline Request Info
End date Request Info
Spain - Spain Online
Start date: Mar. 2018
Application deadline Request Info
End date Request Info
Feb. 2018
Spain - Barcelona
Application deadline Request Info
End date Request Info
Mar. 2018
Spain - Spain Online
Application deadline Request Info
End date Request Info
May 2018
Spain - Madrid
Application deadline Request Info
End date Request Info