Master In Digital Marketing & Seo / Sem

inesdi - Digital Business School

Program Description

Read the Official Description

Master In Digital Marketing & Seo / Sem

inesdi - Digital Business School

PgC401

We are introducing the Master in Digital & SEO / SEM Marketing. In addition to having the official title of Inesdi Digital Business School, you'll get a university degree by the University Nebrija.

Internet, digital platforms and information technologies are transforming our environment. Companies need professional profiles in line with the new market trends, and is why we are promoting this University with Master degree at the University of Nebrija. With the objective of train professionals that can provide solutions to the digital transformation in which we are immersed both companies, and society in general. This Master degree in Marketing graduated Digital & SEO / SEM becomes a concerning specialized training in the digital economy applied to different areas of business organizations. Students will develop the knowledge and the most appropriate techniques for design, implementation, management, analysis and moderation of a 360 Digital Marketing PlanIncluding also Search Engine Marketing Plan.

  • Classroom, online and blended learning
  • personalized tutoring in implementing the Final Master Project
  • Career guidance through a "career plan" individualized
  • Development of a "Marketing Plan 360" and "Search Engine Marketing Plan"
  • With a total of 37 classes webinar (in online mode)

the master program

  • Introductory Module: Principles and fundamentals of the digital economy
  • Module 1: Digital Marketing Plan I
  • Module 2: Social Media Marketing
  • Module 3: Digital Marketing Plan II
  • Module 4: Strategies to capture and conversion I: Inbound Marketing
  • Module 5: Strategies to capture and conversion II: Digital Advertising
  • Module 6: Digital Marketing Plan III
  • Module 7: Mobile Marketing
  • Module 8: Linking Strategies and Loyalty in digital environments
  • Module 9: Web Analytics and KPI's - How to measure and optimize web
  • Module 10: Entrepreneurship in the digital economy
  • Module 11: Digital Marketing Plan V
  • Module 12: Introduction to search engine positioning
  • Module 13: Creating WordPress site
  • Module 14: SEO on page
  • Module 15: Web analytics oriented SEO
  • Module 16: Excel and Spreadsheet
  • Module 17: Keyword Research, actionable keyword search
  • Module 18: SEO tools
  • Module 19: Content Marketing, creating impactful content and optimized for SEO
  • Module 20: Linkbuilding and key
  • Module 21: SEO Budget
  • Module 22: Local SEO
  • Module 23: Microformats
  • Module 24: SEM. Search engine advertising. Adwords
  • Module 25: Optimization
  • Module 26: Budget SEM
  • Master Final Project: Marketing Plan Presentation Digital & SEO / SEM

NOTE:


The program includes lectures with guest speakers, which will take place along the course and held a particular day of the week, which may differ from the weekly days scheduled class. These dates are always communicated well in advance to students.

Who should attend

Marketing professionals, Communication, Journalism and / or advertising, seeking to retrain and specialize in new disciplines of Digital Marketing. Professionals with or without a university degree, with some years of experience in companies, who want to improve their knowledge, professionally reorient their activity or promotion. University graduates who want to specialize in the field of Digital Marketing and search engine marketing.

Executivo202

Career prospects

With the Master in Digital Marketing & SEO / SEM you can become a new professional digital economy can develop your own business project or merge departments and areas important companies in the XXI century:

  • Responsible for digital strategy
  • Digital Marketing Manager
  • Mobile Marketing Manager
  • Social Media Manager
  • Digital Product Manager
  • Head of Digital Marketing Trade
  • E-commerce Manager. Responsible for digital customer relationship
  • SEM expert, search engine advertising
  • Lead Marketing Specialist
  • Affiliate Marketing Manager
  • Expert in traffic acquisition
  • Expert for sale on digital channels

Schedules and forms

campus Madrid
Start date: February 2, 2017 - New call -
Duration: 240 contact hours
Hours: Tuesdays and Thursdays from 18:30 has 21:30

Barcelona campus
Start date: February 28, 2017 - New call -
Duration: 240 contact hours
Hours: Tuesdays and Thursdays from 18:30 has 21:30

Online campus
Start date: January 20, 2017 - New call -
Duration: 1,500 hours of dedication

In whatever form the Master equals 60 ECTS credits.

How can you access one of our masters?

  • Complete the request form on the right.
  • The agent in charge of reviewing your data will contact you to widen you information and answer any questions you have.
  • If you want to book a place on the course, you can do so.
  • Once you decide, you must send your CV with a recent addition to the e-mail that the agent tells you photograph.
  • Subsequently conducted, in person at the premises of Inesdi Barcelona or Madrid (or via webinar can not physically go), a personal interview with the school advisory council to evaluate your case.
This school offers programs in:
  • Spanish


Last updated October 31, 2017
Duration & Price
This course is Campus or Online
Start Date
Start date
Jan. 2018
Feb. 2018
Duration
Duration
240 - 1500 hours
Part time
Full time
Price
Price
Information
Deadline
Locations
Spain - Barcelona
Start date: Feb. 2018
Application deadline Request Info
End date Request Info
Spain - Madrid
Start date: Feb. 2018
Application deadline Request Info
End date Request Info
Spain - Spain Online
Start date: Jan. 2018
Application deadline Request Info
End date Request Info
Dates
Jan. 2018
Spain - Spain Online
Application deadline Request Info
End date Request Info
Feb. 2018
Spain - Barcelona
Application deadline Request Info
End date Request Info
Spain - Madrid
Application deadline Request Info
End date Request Info