The Master in Brand Management and Communication aims to train a professional figure who, in the company or agency, is able to handle branding activities and to define a brand strategy that matches the tangible values of quality and performance those intangible that are mainly related to differentiation, relevance , esteem and reputation. A complete professional, capable of use with command of both the creative language of strategic design is the coach of the branding process.
Professional Opportunities - The master prepares professional figures who can enter the company, agency, consulting companies, with different roles. For the company: Brand Manager, Brand Specialist, Marketing Manager, Product Manager. For consulting companies: Project Manager, Client Manager, Strategist, Brand Consultant. For the agency: Strategic Planner, Account Manager, Digital Strategist, New Business Manager. For the company: Startupper.
Who should attend - The Master is dedicated to young graduates who wish to complete their strategic and managerial skills in brand management and communication. The Master also addresses those who have a degree in humanities or social, economic and scientific disciplines; graduates in creative disciplines at Italian or foreign project schools; to professionals with at least two years of experience in the industry.
Methodology and structure - The Master in Brand Management and Communication, at the 16th edition, involves the alternation of frontal lessons, exercises, case histories, workshops and projects realized in partnership with industry structures, individual or group projects.
The course has a close link with the professional world through the work developed between partners and teaching staff.
Teaching considers the different stages of the process: from the building of brand equity, defining the values, positioning and planning of marketing activities, to the actions aimed at the growth and support of the brand, with the analysis of branding strategies and and tendency of development lines.
At the end of the path, in a dedicated module, it also places a special emphasis on self marketing efforts: the tools needed to make a presentation of themselves effectively, to public presentation techniques.
In previous editions the projects have been developed in collaboration with: Decathlon - brand check up and brand development in Italy; Deborah Cosmetici - reshaping the brand in retail; Redbull - brand stretching and launching RedBulletin magazine; Carrefour - CarrefourBIO brand development; Nestlé - brand reputation; Buitoni - relaunching the brand on the foreign target; Milanosport - corporate and brand identity; Kraft - brand repositioning; Italy 7 Gold - brand repopulation and relaunch of the issuer; Municipality of Milan - territorial branding of the Porta Venezia district; Comete - Brand Check Up, Targeting and Brand Development Guidelines on Product, Experience, Communication; Lierac - brand communication project.
During previous editions of the program were carried out, among others, the following visiting: Google, Technogym, Campari, Adidas, Red Bull.
The Master is organized in two editions, the first in November in Italian, the second January in English.
This school offers programs in: