An innovative program aimed to acquire technical and managerial skills to fit in a sector, that of beauty and wellness, growing and growing need for specific skills.
The Master's lessons, Entirely in Italian, Are distinguished by the practical and operational cutting of the faculties and the presence of prestigious testimonies of successful managers and entrepreneurs as well as outdoor visits and sessions at the most important brands in the industry.
Among the topics discussed, a particular focus will be dedicated to new retail channels, e-commerce, to digital and new tools of social media marketing. Ample space will also be dedicated to the customer experience and to new consumer buying processes 3.0, and for the internationalization of the industry strategies.
1st Master in Beauty Industry Management, full-time, number closed and compulsory attendance, a total duration of 11 months of training: - 5 months of classroom training - 6 months internship in support of classroom teaching, the distance learning sessions are planned with the use of e-learning platform of the Business School of the Sole 24 Ore, a dedicated web environment through which, in remote mode, you can view documents, handouts, multimedia courses and interact with colleagues and also teachers in collaborative learning.
- Module 1 - Fundamentals of management: elements of economics and business management
- 2nd Module - The field of beauty, wellness and lifestyle. economic size and market structure
- 3rd Module - Customer experience and new consumer purchasing processes
- 4th Module - Marketing, pricing and brand management
- 5th Module - Commercial policies, retail management and e-commerce
- 6th Module - Communication and promotion of the product between traditional and digital tools
- 7th Module - CSR, innovation and business development
- 8th form - internationalization processes
The internship is an integral part of the curriculum of the Masters degree, has a duration of at least 4 months and represents an important income privileged opportunities and accelerated in the business world. Specifically, the main career opportunities are represented by: - companies in the beauty, wellness and lifestyle - a communications company - consulting company Professional figures output from the master: - Product and Brand Manager - Licensee Manager - Trade Marketing Manager - Communication Officer for the management of events, exhibitions and public relations - Press officer and events - Researcher and analyst of retail trends and product - Business development manager - Wellness manager
The Master in Beauty Industry Management is aimed at young students and recent graduates in economics, humanities and law.
The teaching is entrusted to managers, professionals and industry entrepreneurs with a proven teaching method will guarantee a gradual and complete learning of the subject.
The Master has a limited number and provides a screening of candidates and a selection process. To submit your application you must fill in the online application.
scholarships that will be awarded to deserving candidates available.
Students admitted to Il Sole 24 Ore Master can access funding and loans on the entire stake at concessional terms.
For more information about content please contact the coordinator of the Master:
Tel 02 3022. 3117
This school offers programs in:
Last updated September 29, 2017