Master fashion design and marketing


Program Description

Increasingly arise more creative one who wants to carry out a personal project, I braked his poor knowledge of the market. An entrepreneur needs to be versatile as well as being able to create a collection of any of the different disciplines within the wider fashion industry, namely to develop the strategic approach of a brand and define the action plan for design and marketing are consistent.

It is to design, plan and develop the different elements that make up the day to day in a fashion brand, taking into account creative criteria but also their needs, technical concepts adapted to the production, its distribution plans and aesthetic conceptions to be determined by the visual line of the brand.

Therefore it is necessary, besides having had a background in the design of general collections, dominate the business and strategic vision for the success of a brand and enter the design of specific cases of collections that end, the public, the level Price and remain very definite trend. Being able to know in depth disciplines and specific markets it can be equipped with tools that help you master these areas and be a much more complete professional who can enter later in any other discipline or market.

This dual training is the designer as an entrepreneur and professional enriched, allowing assume the role of Creative Director for fashion brands.


The main objective of this master is to train an entrepreneur who want to launch their own fashion project, or for those who want to exercise creative director of any brand.

This requires a professional to do immersion in fashion, from the theoretical and practical knowledge and creative methods to develop dynamic collections that require current job until needed for a broad background in terms of strategic decisions for fashion companies .

The program provides students with the necessary weapons that allow you to launch and / or direct a fashion brand. From comprehensive training in market analysis and development of operational strategies that enable the viability of a brand new project, to design the professionalization from the development of projects in very specific fields (such as couture, casual design or design ons) that complement the usual training of fashion studies, and help you meet the challenge in any other area.

At the end of it, and because in this master emphasis is on the fundamentals to facilitate the transition to the professional market as an entrepreneur, each student will develop a business plan for a project of own brand or those who prefer it, to reposition an existing brand.

Addressed to

Graduates and graduates with experience in fashion design by creditable academic curriculum and / or portfolio. Otherwise, you need to attend graduate school / course of Fashion Design and Image.

Access and Degree

Access university degree (bachelor or graduate degree) and internal selection process. own master's degree awarded by the Universitat Abat Oliva CEU is obtained.

Curricular Itinerary

This master's degree is the result of combining the academic curricula of postgraduate Advanced Fashion Design and Marketing and Brand Management Fashion.

Last updated Nov 2015

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About the School

En este nuevo escenario, mucho más exigente y que plantea sus propias necesidades, el principal objetivo de Idep Barcelona es formar a los mejores profesionales en el entorno del Diseño y la comunicac ... Read More

En este nuevo escenario, mucho más exigente y que plantea sus propias necesidades, el principal objetivo de Idep Barcelona es formar a los mejores profesionales en el entorno del Diseño y la comunicación gráfica y audiovisual, del Diseño y la imagen de moda y de la Fotografía y creación contemporánea. Una nueva generación de creativos que reúna, además de los conocimientos técnicos necesarios para utilizar con eficacia las herramientas más avanzadas, una visión contemporánea de las nuevas tendencias conceptuales. De esta manera, facilitamos su incorporación al mercado laboral en las mejores condiciones. Read less