Fashion Marketing investigates the relationships between the business of the fashion industry and consumers including the development, promotion, advertising, and retailing aspects of this global industry. Fashion Marketing works by using current trends in fashion to analyze, develop, and implement sales strategies across multiple mediums.
Successful fashion marketers understand that recognizing consumer trends, strong branding, and a desirable product image is all essential elements to building an effective and meaningful campaign.
The Master of Professional Studies (MPS) in Fashion Marketing is a 30-credit graduate program. Each course has been designed to give you current marketing and business trends in order to gain a competitive edge in today’s fashion marketing sectors. The first 24 credits are core courses which culminate in a three-credit capstone project utilizing the skills developed throughout the program. All students must also take a three-credit internship.
You can complete the program in three semesters throughout one calendar year if you choose to go full-time. If you are seeking a career change into the fashion business, the MPS in Fashion Marketing is a tool to help facilitate that change.
The overall goals of the MPS in Fashion Marketing are:
- To provide an exceptional educational program designed to enhance your
- success in the Fashion Marketing industry
- To provide an experiential, as well as academically
- a sound educational experience that will enable you to compete in the evolving global fashion industries
- To be a source of innovative interdisciplinary learning that utilizes: exceptional faculty with academic achievements and industry experience and leaders within the fashion industry who take an interest in the development of future marketing leaders.
Specifically, you will receive practical and theoretical knowledge of fashion marketing with regards to the underlying disciplines of history, current global marketing trends, marketing management, consumer insights, public relations and luxury brand management. This foundation will allow you to generate the necessary skills to be competitive within the fashion industry. As a result, you will master key concepts within fashion marketing including marketing management, services marketing, cause marketing and new media.
You will get to know how fashion marketing methods can create and provide value to consumers by using practical and theoretical examples in the industry that reflect today's consumer - and the future consumer. You will gain the ability to interpret positive and negative reactions to sales and consumer insights and the methods needed to develop appropriate and successful marketing plans.
You will be able to comprehend the daily operations of fashion marketing through on-the-job work experiences (internship in the fashion industry) and to identify major stakeholders and propose viable solutions to realistic and applied fashion marketing occupational settings.
MPS students will take 24 credits of core courses, a 3-credit capstone project utilizing skills developed throughout the program, and a 3-credit internship.
The MPS in Fashion Marketing is open to applicants from a variety of academic and professional backgrounds. Full-time students finish in one year, while part-time students may go through the program at a slower pace. The program features a mix of evening class and online coursework.
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Last updated January 25, 2018