Master’s Degree in Sports Marketing - English taught

Real Madrid International School

Program Description

Master’s Degree in Sports Marketing - English taught

Real Madrid International School

The sports sector is growing exponentially all over the world. It is also a hugely global industry.

There is a double connection between sports and the world of marketing and sales. On the one hand, there are an increasing number of companieswhose business relates to sports, and which need an in-depth understanding of the right marketing and sales tools to achieve success in their competitive environment; and on the other hand, sports are by nature an excellent communications platform for companies in any economic sector, thanks to their extraordinary reach in the media and the values they transmit, and they can provide great added value to any company or brand associated with them.

Alongside more traditional marketing tools, concepts such as city marketing, community management of athletes and brands in social networks, new channels for exploiting sports rights, corporate social responsibility, and ever more varied forms of sponsorship define the profile of modern sports marketing.

Spain is one of the world centers of sports marketing and has some of the leading athletes and teams in the world’s most popular sports. In recent decades the country has also organized many world-level sports events, leveraging the impetus of the Barcelona Olympics. Meanwhile, some of the most important individual and group sports rights contracts involve Spanish agents.

The Master’s Degree in Sports Marketing, offered by Real Madrid Graduate School and Universidad Europea, is a pioneering international program in the field of sports marketing, designed to give international or Spanish students with a global and multicultural outlook the training they need to take advantage of professional opportunities in the combined fields of marketing and sports.

The Master’s degree also offers the possibility of an internship in the Marketing Department of Real Madrid C.F. for the best-performing students in the program.

Key Information

Designed for

International or Spanish students with an excellent level of English, with first degrees in:

  • Sports Science
  • Business Administration or Business Management and Entrepreneurship
  • Marketing

Any other holder of a higher education qualification who wants a career in sports marketing The Master’s degree is also especially suited as a private degree program for sports industry professionals who want to deepen and broaden their expertise in order to further their careers.


After completing the course, students receive the qualification of Master’s Degree in Sports Marketing from Universidad Europea de Madrid.


The Master’s degree comprises 60 ECTS. October to May.


Full-time program from Monday to Thursday, 5:30 p.m. to 9:30 p.m.


Campus Alcobendas of Universidad Europea, with occasional activities at the Santiago Bernabéu Stadium


The internship period will take place after or during the study program in companies collaborating with the course. At the end of this period, students will draw up a report summarizing their activities. Companies will select students after evaluating their CVs and the skills they have developed on the course. The best students will have the option of taking their internships in the Marketing Department of Real Madrid.

This school offers programs in:
  • English

Last updated March 16, 2016
Duration & Price
This course is Campus based
Start Date
Start date
Oct. 2017
1 year
Full time
17,290 EUR
Start date Oct. 2017
Spain Madrid
Application deadline Request Info
End date Request Info
Duration 1 year
Price 17,290 EUR