Marketing communications

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The professionally focused master's degree program in Marketing Communication complements the knowledge segment in the field of media and communication studies. The study program is based on new needs of practice requiring the most effective communication with its customers, clients, partners and other stakeholders, especially when using online media in virtually all areas of contemporary social reality. Everyday practice proves the huge impact that this communication has on customers, clients, voters, and very often from the point of view of further development of the company to a large extent a negative impact. Therefore, the concept of the presented study program is focused not only on the acquisition of deep theoretical knowledge and professional competencies, but also on the ethical side of marketing communications with their impact, in today's turbulent changes, not only in marketing and marketing communications, but also social change.

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Vysoká škola podnikání a práva

Vysoká škola podnikání a práva (VŠPP) je etablovanou a kvalitní vysokou školou s dvacetiletou historií a tradicí výchovy a vzdělávání budoucích podnikatelů, manažerů, podnikových právníků, mediálních ... Read More

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Vysoká škola podnikání a práva

Vysoká škola podnikání a práva

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