Marketing

General

Program Description

This programme offers an exciting opportunity for graduates with an interest in marketing and management to develop a deep understanding of marketing theory and practice.

During the year you will discover the secrets behind effective strategic marketing management in a global marketplace, learn the techniques used in conducting and analysing market research, and explore the marketing mix in an international context.

Students on the programme will benefit directly from expert teaching from leading researchers and academics, many of whom are world-renowned in their fields.

Overall, the programme's strategic aim is to impart marketing knowledge and analytical skills that will prepare you for any marketing management role within a multinational organisation.

Partnership with TMLA (Accredited CIM Study Centre)

New for 2016, the School of Business and Economics has established a partnership with Chartered Institute of Marketing (CIM) accredited study centre TMLA. Alongside their MSc, students on our Marketing programme will have the opportunity to study towards their CIM accredited Level 6 Diploma in Professional Marketing. This industry-recognised qualification will equip students with the knowledge, skills and understanding to take a strategic approach to marketing management. Delivered direct from our Loughborough campus, teaching will be provided via blended-learning from skilled TMLA tutors with expertise in providing CIM courses.

*Additional fees will be applicable to those wishing to study their CIM Level 6 Diploma.

Learning, teaching and assessment

Teaching on the Marketing programme is provided by our world-renowned specialist staff using a number of methods, including lectures, seminars, group work, feedback forums, one-to-one sessions with programme tutors, and workshops. Modules are assessed by a combination of examinations and skills-based coursework.

Semester 1

Compulsory modules*

  • Accounting and Financial Management (15 credits)
  • Human Resource Management (15 credits)
  • Innovation and Entrepreneurship
  • Marketing in the Organisation
  • Skills for Employability and Personal Development (two-semester module)

*Students with significant knowledge of a compulsory module may substitute it with another available module.

Semester 2

Compulsory modules*

  • Digital Marketing and Social Media
  • Making Marketing Work
  • Skills for Employability and Personal Development (two-semester module)

Optional modules (choose two)

Semester two affords you the opportunity to explore two areas in which you are particularly interested. Options include:

  • Brand Management
  • International Marketing
  • Logistics and Supply Chain Management
  • Marketing Communications
  • Services and Retail Management

Summer period

The summer semester from July to September further builds on the competencies you have learned during the course, instilling a vital understanding of marketing and business strategy:

  • Business Market Review
  • Strategic Marketing Solutions

Entry criteria

A good honours degree (2:2 or higher) from a UK university or equivalent overseas qualification recognised by Loughborough University, typically in a non-business field through those with a business background will be considered.

Degrees must be obtained from a university or institution recognised by Loughborough University.

English language requirement for international students

  • IELTS: overall 6.5 with minimum 6.0 in each component
  • IELTS is waived for International students based in the UK who either:
    • achieve a 2.1 academic classification from a UK university
    • OR who have studied in the UK for 2+ years and meet the academic entry requirements for the programme
Last updated Dec 2018

About the School

Supercharge your career at an internationally accredited Top-10 UK business school just 90 mins from London and surrounded by beautiful English countryside. Loughborough is a fantastic place to study. ... Read More

Supercharge your career at an internationally accredited Top-10 UK business school just 90 mins from London and surrounded by beautiful English countryside. Loughborough is a fantastic place to study. Our attractive single-site campus provides an environment that is stimulating and supportive, offering first-rate facilities for both students and staff. There is a real pride in the University that touches everyone associated with it. Read less

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