MSc/PgDip/PgCert in International Marketing

London South Bank University

Program Description

MSc/PgDip/PgCert in International Marketing

London South Bank University

Accredited by the Chartered Institute of Marketing (CIM) this specialist course examines current global marketing issues and aims to provide the skills you will need to stay at the forefront of this discipline throughout your career.

Your studies will extend your awareness of the complex, dynamic and sometimes hostile international business environment.

The main thrust of this programme is to equip future marketing managers with the knowledge and understanding to make and implement marketing decisions for the international arena. This course enables you to apply theoretical frameworks and principles to the practical work environment.

8 reasons to study here

  1. Educational excellence:
    For marketing, we’re voted no.2 UK wide for student satisfaction (CUG Guide 2018). Furthermore, we’re voted no.1 and no.2 for Satisfied with teaching and satisfied overall with the course in the Guardian league table 2018.

  2. Developing employability:
    the division holds residential weekends and provides internship and placement opportunities for students.

  3. Exceptional learning resources:
    No.1 University in the UK for Learning Resources in Marketing (National Student Survey 2016).

  4. Guest lectures:
    industry-leading guest lectures add a new and modern twist to our teaching for students to develop their sector knowledge.

  5. Professional accreditation:
    Modules accredited by the Chartered Institute of Marketing, providing exemptions for professional qualifications.

  6. Entrepreneur support:
    Develop a ready-to-fund business plan or undertake consultancy as a final year marketing project, and individual entrepreneurial activity is supported by the course and University.

  7. Networking opportunities:
    Build relationships with small and medium enterprises and alumni as part of a unique 'give back' culture.

  8. Research active academics:
    you’ll be taught by enthusiastic but also research active staff, which means you’ll receive relevant teaching and best practice for the 21st century.

Benefits of PgDip

The PgCert and PgDip are designed for those seeking personal or career development but who may not have the time to commit to a full masters degree. The PgCert comprises three taught modules and the PgDip is awarded after completing six taught modules.

Benefits of PgCert

The Master's degree has all of the benefits of the PgDip but also provides the opportunity to apply the knowledge, techniques, and skills acquired through the programme to your dissertation module of which you will conduct an in-depth study into a related issue.


Key course information - ordered by mode

Mode Duration Start Date Location
Full-time 12 months September Southwark Campus
Full-time 12 months September Southwark Campus
Full-time 15 months January; September Southwark Campus
Part-time 30 months January; September Southwark Campus


  • Research methods
  • Strategies for international market entry
  • Cross-cultural buyer behavior
  • International pricing and performance
  • International brand management
  • Dissertation (20,000 words)

Plus two electives of your choice:

  • Digital and social media
  • Global operations and logistics
  • Marketing communications
  • Market-driven marketing
  • Public relations


This Masters degree is designed to produce graduates with advanced expertise. You may find employment in middle to top management positions in manufacturing, service and public sector enterprises with operations abroad. Successful students enter into different types of organizations including multinational and global companies, public sector organizations, charities, and start-ups.

Our graduates are undertaking a variety of roles including marketing management, international brand management and market research analysts, fundraising and events management, product managers, and account management, public relations, advertising and communications agencies and digital marketing management.

We are the University of the Year for Graduate Employment - The Times and Sunday Times Good University Guide 2018.

At LSBU, we want to set you up for a successful career. During your studies – and for two years after you graduate – you’ll have access to our Employability Service, which includes:

  • An online board where you can see a wide range of placements: part-time, full-time or voluntary. You can also drop in to see our Job Shop advisers, who are always available to help you take the next step in your search.
  • Our Careers Gym offering group workshops on CVs, interview techniques and finding work experience, as well as regular presentations from employers across a range of sectors.

Our Student Enterprise team can also help you start your own business and develop valuable entrepreneurial skills.

Teaching and learning

You will gain practical evaluative and problem-solving skills to equip you for more senior roles in marketing management. The taught component of the course will provide you with the most current thinking in marketing management, including marketing science, changing consumer behavior, new media and the communications process, pricing across borders, and marketing in emerging markets amongst others. You will be given the opportunity to develop an individual approach to research enabling you to specialize in a particular field of marketing.

Entry requirements

  • Bachelor degree equivalent to UK Second Class Honours Lower Division in a related subject.
  • Mature students will be considered with a minimum of 3 years relevant work experience.
  • We welcome qualifications from around the world. English language qualifications for international students: IELTS score of 6.5.

If you are interested in studying at LSBU, please refer to our Standard Entry Requirements.

All modules are subject to change by the university and may differ from the modules you are offered during your studies.

This school offers programs in:
  • English

Last updated September 8, 2018
Duration & Price
This course is Campus based
Start Date
Start date
Jan. 2019
Sept. 2019
12 - 30 months
Part time
Full time
8,700 GBP
Year 1 Full-time UK/EU fee: £8700; International fee: £13125. Year 1 Part-time UK/EU fee: £2900; International fee: £4375
United Kingdom - London, England
Start date : Jan. 2019
Application deadline Request Info
End date Request Info
Start date : Sept. 2019
Application deadline Request Info
End date Request Info
Jan. 2019
United Kingdom - London, England
Application deadline Request Info
End date Request Info
Sept. 2019
United Kingdom - London, England
Application deadline Request Info
End date Request Info