Page 2 of 2, compare 18 MSc Programs in Strategic Marketing
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The Suffolk Master of Science in Marketing (MSM) offers an advanced, comprehensive curriculum, featuring courses in market research, strategic marketing, qualitative methods, product management, digital marketing, and global perspectives in consumer marketing. In this practical, real-world program, you will help local and global businesses find solutions to their marketing challenges while preparing to take your career to the next level.
Strategic Marketing is about creating future-proof businesses that are able to create value for their customers and make money in an ever-changing marketplace. This is a master's programme for people who like to communicate and support their message with a thorough understanding of statistics and analysis to substantiate their communication to their targeted market.
The MSc in Strategic Marketing, offered by the School of Management-Marketing, is a two-year program. The knowledge attained in class and the skills developed in this program will render a better-informed and prepared individual to tackle a wide variety of marketing aspects, beginning with the market comprehension and targeting, continuing with positioning and ending with marketing metrics.
The broad aim of the programme is to produce marketers and marketing managers who can run and successfully integrate at a managerial level in a broad range of organisational and marketing environments.
Today’s customers are more knowledgeable than ever before, demanding wider variety and better quality in products and services. Organisations are looking to marketing strategists to ensure they understand the needs of their customers, how to evolve and grow their customer base and provide the drive towards innovation that will secure them a place in new and emerging markets.
The course has a strong focus on applying theoretical concepts to practical situations, employing real-life case studies and a week-long residential to give you a true understanding of strategic marketing practice. There is also the option to take 6-month work placement as part of the 18-month version of the course to further develop practice understanding and professional competencies.
The MSc in Strategic Marketing programme is a one-year, full-time programme designed to extend the knowledge of those wishing to develop a successful career in marketing.
The MSc in International Strategic Marketing develops the specialist knowledge and skills you need to pursue a marketing career. You will develop your working knowledge of marketing tools and techniques and learn how to integrate them to plan and implement successful marketing programmes and initiatives.
The Strategic Marketing MSc will give you the specialised skills and knowledge to become a successful marketing leader of the future. Accredited by the Chartered Institute of Marketing (CIM) and Market Research Society (MRS), you will gain an in-depth understanding of marketing, including marketing strategy, digital marketing, branding, communications, marketing consulting, CRM, key account management, market research, omnichannel marketing and big data marketing analytics.
This program is accredited by the Conférence des Grandes Ecoles and is accessible after a Bac 4/5.
This program is taught in FRENCH only.
Become a successful marketing leader of the future. Develop your high-level marketing and strategy skills, with a critical understanding of current issues and challenges in an industry that is constantly evolving. This course is accredited by the Chartered Institute of Marketing (CIM), including module exemptions from CIM professional qualifications (CIM Graduate Gateway scheme).
The MSc Strategic Marketing Management is designed to meet the needs of graduates who have not previously specialised in marketing but now wish to do so.
Strategic marketing needs high-level skills, critical awareness of current issues and challenges, and the ability to respond rapidly to ever-changing markets. This MSc is designed for graduates and practising managers already familiar with basic marketing concepts.
Explore the frontiers of marketing and strategy; two crucial business disciplines, in this unique course.