View all MSc Programs in Strategic Marketing 2019 in UK Online in United Kingdom
The Master of Science, or MSc, is an academic degree awarded to those who effectively complete about two years of intensive study on a given topic. Many MSc courses offer a combination of classroom and research-based curriculum.
Strategic marketing is an advertising tool that companies use to help them reach their target audience in a way that is original and appealing to customers. Students in the field typically learn how to help create customer loyalty and brand attachment while also increasing demand.
Education in the United Kingdom is a devolved matter with each of the countries of the United Kingdom having separate systems under different governments: the UK Government is responsible for England, and the Scottish Government, the Welsh Government and the Northern Ireland Executive are responsible for Scotland, Wales and Northern Ireland, respectively.
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Today’s customers are more knowledgeable than ever before, demanding wider variety and better quality in products and services. Organisations are looking to marketing strategists to ensure they understand the needs of their customers, how to evolve and grow their customer base and provide the drive towards innovation that will secure them a place in new and emerging markets.
The course has a strong focus on applying theoretical concepts to practical situations, employing real-life case studies and a week-long residential to give you a true understanding of strategic marketing practice. There is also the option to take 6-month work placement as part of the 18-month version of the course to further develop practice understanding and professional competencies.
The Master of Arts is a career-focused degree awarded by the International Telematic University UNINETTUNO, and the Master of Science is awarded by Geneva Business School as recognition of your technical proficiency in marketing.