View all MSc Programs in Strategic Marketing 2019 in Coventry in United Kingdom
A Master of Science or MSc is a postgraduate degree typically in the fields of sciences and social sciences. MSc may be course-based, research-based, or a mixture of the two.
Strategic marketing is an advertising tool that companies use to help them reach their target audience in a way that is original and appealing to customers. Students in the field typically learn how to help create customer loyalty and brand attachment while also increasing demand.
Coventry is known for two universities – Coventry University and University of Warwick. The latter one is one of only five universities never to have been rated outside the top ten. Coventry has a large student population with many foreign students.
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Explore the frontiers of marketing and strategy; two crucial business disciplines, in this unique course.
Explore the frontiers of two crucial business disciplines in this unique course
Are you seeking a career in marketing or strategic management, brand management, or business planning in a management consultancy or a marketing agency?
MSc Marketing & Strategy combines the two disciplines providing the theoretical background for making marketing decisions, both within companies and from advisory perspectives in service providers and consultancies. Teaching illustrates the application of learned techniques to real situations.
The course emphasises that marketing is not a free-standing activity but needs to be at the core of company strategy. The dual strands of this degree enhance understanding of the broader implications of decisions for the organisation as a whole, giving graduates the confidence and expertise to apply their skills in a variety of roles in company development....