25 MSc Programs in Strategic Marketing in Europe for 2024

Whether or not you have data science background, you can learn to how to capitalize on the powerful AI to reinvent marketing strategies.

Turn your passion into a career, and enroll in the MSc Digital Marketing program at BSBI. Throughout this industry-focused program, you’ll have the opportunity to develop creative and analytical skills that will help you reach customers, increase leads, and also have an excellent chance of securing some of the most coveted roles in marketing. With enterprise, success, and leadership at our core, we’ll provide you with the tools needed to become a leader capable of managing change and leading projects.

The Strategic Marketing MSc will give you the specialised skills and knowledge to become a successful marketing leader of the future. In the QS World University Rankings: Masters in Marketing Rankings 2022 Cranfield School of Management's full-time Strategic Marketing MSc achieved the following rankings: 5th in the UK, 15th in the world overall, 3rd in the UK and 7th in the world for employability. Accredited by the Chartered Institute of Marketing (CIM) and Market Research Society (MRS), you will gain an in-depth understanding of marketing, including marketing strategy, digital marketing, branding, communications, marketing consulting, CRM, key account management, market research, omnichannel marketing and big data marketing analytics.

This dual professionally accredited (DMI and CIM) MSc Strategic Digital Marketing course will teach you the core principles and skills at use in marketing today. Given the constantly evolving marketing landscape, this course is designed for professional marketers looking to move into more senior roles. It provides complementary knowledge of the latest trends in marketing such as big data, user experience (UX), Martech, and AI alongside skills in brand building, leadership, and digital creativity.

The MSc Strategic Digital Marketing course will teach you the core principles and skills at use in marketing today. Given the constantly evolving marketing landscape, this course is designed for professional marketers looking to move into more senior roles. It provides complementary knowledge of the latest trends in marketing such as big data, user experience (UX), Martech, and AI alongside skills in brand building, leadership, and digital creativity. 

With this program, students gain the knowledge and skills necessary to extract relevant insight from data for a more predictive marketing strategy. The course examines valuable techniques used to identify, collect, manage, and understand marketing data for profitable use as well as how to turn that information into relevant and effective marketing tactics.

Consistent with the core values of MBS and the transition to a more sustainable world, this specialization aims to prepare and train future responsible leaders in luxury marketing. Studying luxury marketing in France, home to famous luxury brands (e.g., Hermes, Louis Vuitton, Dior, and Chanel), and the Montpellier region, with its rich tradition in tourism, hospitality, and wines and food, is a great choice for those aspiring to learn more about French excellence and “savoir faire” and how to market luxury products in a sustainable world.

The MSc in Management with Specialization in Strategic Marketing From gathering consumer insights to building powerful brands, from e-commerce to social media, marketing is a critical driver of success in today's business landscape. It is a dynamic field, both for practitioners and academics. That is why many courses in this program are taught by experienced marketing professionals. The innovative curriculum is designed to equip you with the academic and professional competencies you need for managerial positions in marketing. Some of the most important topics include consumers' psychology and behavior, marketing research and strategic analysis, and financial decisions in a business context. There has never been a more exciting time to teach and work in marketing. This program is for you if you want to always be at the forefront of value creation.

Marketing and brand managers make entire brands unique, ensuring they have a sustainable, competitive advantage. They develop brand positioning strategies, design and deliver holistic communication strategies, and manage their implementation and realization. If you have a business-related Bachelor’s degree and want to become one of these sought-after experts, the Master’s program in Strategic Marketing Brand Management (M.Sc.) will give you the expertise you need. 

Advance in your career with the industry-led consulting programme to become a future marketing leader. We will focus on developing your strategic marketing and consulting knowledge; professional skills and your understanding of the latest advances in strategic marketing, thinking and research.

With the rise of digital technologies, social media, and a rapidly changing business environment, organizations need to be able to adapt their marketing strategies quickly and effectively to remain competitive. Our full-time MSc Strategic Marketing will teach you the fundamental marketing concepts needed to navigate this ever-evolving digital landscape with opportunities to apply your learning through a Strategic Marketing Consulting Project, Work Placement, Case Study, or Independent Research Project. 

The MSc in Digital and Strategic Marketing develops the specialist knowledge and skills you need to pursue a career in the sector. You will develop your working knowledge of digital and strategic marketing tools and techniques, and learn how to integrate them to plan and implement successful marketing programs and initiatives.

Do you want to be a successful marketing leader of the future? Are you innovative, a team player and a great communicator? Do you want to stand out from the crowd and accelerate into an amazing marketing career anywhere in the world?

The MSc in Strategic Marketing programme is a one-year, full-time programme designed to extend the knowledge of those wishing to develop a successful career in marketing.

Creative, client-facing, analytical, practical or more: whatever marketing specialism you aspire to, our MSc Strategic Marketing aims to equip you with the fundamental concepts, models, digital tools and processes that are necessary for gaining sustainable competitive advantage in the marketplace.