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MSc Programs in Strategic Marketing in Europe 2023

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The MSc, or Master of Science, is a popular Master’s degree designation. Internationally recognized, the MSc is typically awarded after about five to six years of rigorous study in what is usually a science-based field.Strategic marketing is a facet of the business world that focuses on helping businesses be original, successful, and competitive in an aggressive field. Students may work on creat… Read more

The MSc, or Master of Science, is a popular Master’s degree designation. Internationally recognized, the MSc is typically awarded after about five to six years of rigorous study in what is usually a science-based field.

Strategic marketing is a facet of the business world that focuses on helping businesses be original, successful, and competitive in an aggressive field. Students may work on creating television ads, helping devise selling points for products, or figuring out a catchy tagline that attracts consumer attention.

Europe is the sixth largest continent and includes 47 countries and assorted dependencies, islands and territories. It is bordered by the Mediterranean Sea to the south, Asia to the east, and the Atlantic Ocean to the West.

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Master of Science (MSc) in Artificial Intelligence for Marketing Strategy

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EPITA School of Engineering and Computer Science
Paris, France

Whether or not you have data science background, you can learn to how to capitalize on the powerful AI to reinvent marketing strategies.

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Whether or not you have data science background, you can learn to how to capitalize on the powerful AI to reinvent marketing strategies. -
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18 - 24 months
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Master of Science in Strategic Marketing

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Rushford Business School
Lucerne, Switzerland

Rushford’s MSc in Strategic Marketing is a research-oriented program that will enhance your theoretical foundation and expertise in the most relevant marketing tools and strat ... +

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Rushford’s MSc in Strategic Marketing is a research-oriented program that will enhance your theoretical foundation and expertise in the most relevant marketing tools and strategies suitable to contemporary business dynamics. You will develop advanced analytical and technical skills, improving your chances of lasting engagement with employers and industry specialists. An intensified competitive landscape that requires strategic marketing decisions essential for the success of modern organizations. Emerging technology has paved the way for more advanced and nuanced marketing techniques, but, at the same time, it has challenged marketers to identify and implement the most feasible and beneficial approaches or strategies in a given context. The concepts of luxury branding and brand value management require high-level expertise in optimizing marketing functions to target potential customers and improve the experiences of existing clients. This program has an inbuilt option to transfer to our German campus for at least six months and receive a post-study visa of 18 months in Germany. -
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Full-time
18 months
English
01 Jun 2023
30 Apr 2023
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MSc Digital Marketing

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Berlin School Of Business & Innovation
Berlin, Germany

Turn your passion into a career, and enrol on the MSc Digital Marketing programme at BSBI. Throughout this industry-focused programme, you’ll have the opportunity to develop c ... +

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Turn your passion into a career, and enrol on the MSc Digital Marketing programme at BSBI. Throughout this industry-focused programme, you’ll have the opportunity to develop creative and analytical skills that will help you reach customers, increase leads and also have an excellent chance of securing some of the most coveted roles in marketing. With enterprise, success and leadership at our core, we’ll provide you with the tools needed to become a leader capable of managing change and leading projects. -
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MSc Strategic Digital Marketing

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Arden Study Centre, Berlin
Berlin, Germany

The MSc Strategic Digital Marketing course delivered at our Berlin campus has been designed to teach you the core principles and skills at use in contemporary marketing. Given ... +

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The MSc Strategic Digital Marketing course delivered at our Berlin campus has been designed to teach you the core principles and skills at use in contemporary marketing. Given the nature of today’s constantly evolving marketing landscape, this course is ideal for both career changers and professional marketers looking to transition into more senior-level roles. The course will provide you with in-demand knowledge of data-driven marketing practices, user experience (UX), and Martech, alongside skills in critical thinking, brand building, leadership, and digital creativity. The course will provide you with the practical skills you need to respond to future changes in marketing technology and consumer experience, and adapt your marketing knowledge to any environment. -
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12 months
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Master of Science in Marketing Management

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GBSB Global Business School
Barcelona, Spain

With an emphasis on the application of marketing concepts, tools, and techniques in a real-world business setting, the Master of Science in Marketing program is designed to pr ... +

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With an emphasis on the application of marketing concepts, tools, and techniques in a real-world business setting, the Master of Science in Marketing program is designed to provide students with the opportunity to acquire knowledge in various areas within the field of marketing while developing strategic thinking and business leadership skills. -
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Full-time
9 months
English
Campus
 

MSc in Strategic Marketing

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International Business School - Budapest
Budapest, Hungary

MSc in Strategic Marketing program (ranked no. 8 in Eastern Europe!) develops knowledge and skills in business and marketing and directs students towards the commercial enviro ... +

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MSc in Strategic Marketing program (ranked no. 8 in Eastern Europe!) develops knowledge and skills in business and marketing and directs students towards the commercial environment. The program also seeks to encourage one's creative expression and help smooth a path to this exciting sector. Our graduates are represented in an extremely diverse range of multinational, national, and local organizations the world over, including sales, advertising, account management, PR, and market research. -
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12 months
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MSc Strategic Digital Marketing

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Arden University
Coventry, United Kingdom

The MSc Strategic Digital Marketing offered by Arden University Online provides an in-depth look into the future of marketing whilst instilling invaluable research and analyti ... +

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The MSc Strategic Digital Marketing offered by Arden University Online provides an in-depth look into the future of marketing whilst instilling invaluable research and analytical skills that can be applied to a range of career paths. In this master’s programme, you’ll explore the most studied theories of marketing whilst diving into best practices in digital communication. -
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Full-time
Part-time
18 - 60 months
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Apr 2023
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MSc in Strategic Marketing

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Cranfield School of Management
Cranfield, United Kingdom

The Strategic Marketing MSc will give you the specialised skills and knowledge to become a successful marketing leader of the future. In the QS World University Rankings: Mast ... +

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The Strategic Marketing MSc will give you the specialised skills and knowledge to become a successful marketing leader of the future. In the QS World University Rankings: Masters in Marketing Rankings 2022 Cranfield School of Management's full-time Strategic Marketing MSc achieved the following rankings: 5th in the UK, 15th in the world overall, 3rd in the UK and 7th in the world for employability. Accredited by the Chartered Institute of Marketing (CIM) and Market Research Society (MRS), you will gain an in-depth understanding of marketing, including marketing strategy, digital marketing, branding, communications, marketing consulting, CRM, key account management, market research, omnichannel marketing and big data marketing analytics. -
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Sep 2023
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MSc Strategic Marketing and Consulting

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Birmingham Business School, University of Birmingham
Birmingham, United Kingdom

Advance in your career with the industry-led consulting programme to become a future marketing leader. We will focus on developing your strategic marketing and consulting know ... +

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Advance in your career with the industry-led consulting programme to become a future marketing leader. We will focus on developing your strategic marketing and consulting knowledge; professional skills and your understanding of the latest advances in strategic marketing, thinking and research. -
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Full-time
English
Sep 2023
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MSc in Digital Marketing & Omnichannel Strategy

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Montpellier Business School
Montpellier, France

The marketing challenges of tomorrow will consist in understanding digital marketing and the omnichannel approach to make the decisions that will capture value from your custo ... +

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The marketing challenges of tomorrow will consist in understanding digital marketing and the omnichannel approach to make the decisions that will capture value from your customers and create value for your company. In this specialization, you will find out what digital marketing is from a customer-centric perspective as well as how to implement an omnichannel strategy to manage a growing digital culture. You will focus on developing and implementing tools to improve the consumer experience and increase your sales. Last but not least, you will deal with applying creativity to innovate when defining meaningful and useful metrics. -
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MSc in Strategic and Digital Marketing

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Rennes School of Business
Rennes, France

The Master of Science in Strategic & Digital Marketing enables students to gain knowledge and skills in strategic and digital marketing that are in high demand in the busi ... +

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The Master of Science in Strategic & Digital Marketing enables students to gain knowledge and skills in strategic and digital marketing that are in high demand in the business world of today. The programme blends both theory and practice, using advance teaching methodologies based on simulation games, real business cases, collaboration with experts and market research to ensure that students gain the necessary skills and knowledge to operate in a digital business environment. -
MSc
Full-time
15 months
English
Sep 2023
15 Jul 2023
Campus