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18 Master of Science Programs in Strategic Marketing

Many students who want to pursue advanced degrees apply to Master of Science (MSc) programs. Typically, they study subjects that relate to their undergraduate education, allowing them to gain specialized knowledge for the workforce. What is an MSc in Strategic Marketing?  This program is geared towards students that are interested in gaining marketing skills with a strategic perspective. The… Read more

Many students who want to pursue advanced degrees apply to Master of Science (MSc) programs. Typically, they study subjects that relate to their undergraduate education, allowing them to gain specialized knowledge for the workforce.

What is an MSc in Strategic Marketing?  This program is geared towards students that are interested in gaining marketing skills with a strategic perspective. The courses help you learn how to provide companies with a competitive advantage and better understand today’s customers. You also learn marketing tools and techniques that are useful for successful marketing campaigns. Most students who apply for this type of program have prior business experience. However, some programs accept students without previous experience.

There are many benefits to a Master of Science in Strategic Marketing. During your education, you will learn project management skills that will greatly benefit you in the workplace. Upon graduation, you will be qualified to work in a variety of jobs.

The cost of an MSc varies depending on where you attend school. Since there are schools across the globe, it is best to check with each school about tuition costs.

After you graduate with your Master in Strategic Marketing, you will have the opportunity to work in a variety of different jobs. A lot of students work as high-level marketing executives. Their knowledge of strategy allows them to make effective decisions to help companies grow. Some graduates also work with start-up companies. They use their strategy skills to properly market a new company and help it flourish.

If you are interested in studying Strategic Marketing, it is important to research the different programs available. Each Master program is a little bit different and it is recommended to find the one that suits your needs. For example, some offer courses online. Others require students to attend class on campus. Fortunately, there are multiple programs available. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

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Trinity College Dublin - Business School
Dublin , Ireland

This programme is designed to give students the analytical competencies and business acumen required to succeed in the digital world. Students will graduate as highly skilled ... +

This programme is designed to give students the analytical competencies and business acumen required to succeed in the digital world. Students will graduate as highly skilled digital marketing strategists. -
MSc
Full-time
12 months
English
Sep 2020
Campus
 
EPITA School of Engineering and Computer Science
Paris , France

EPITA’s Master of Science in Artificial Intelligence for Marketing Strategyprogram is a joint program with EM Normandie School that spans 18 months and is taught 100% in Engli ... +

EPITA’s Master of Science in Artificial Intelligence for Marketing Strategyprogram is a joint program with EM Normandie School that spans 18 months and is taught 100% in English in Paris. Accredited by the CGE (Conférence des Grandes Ecoles), the program consists of 3 semesters’ on-campus classes, 1 semester of internship and learning experience in Dublin. To obtain their degree, students must acquire 120 ECTS (European Credits Transfer Systems) and a B1 level of French. -
MSc
Full-time
18 - 24 months
English
21 Sep 2020
31 Aug 2020
Campus
 
Católica-Lisbon - Graduate School
Lisbon , Portugal

The MSc in Management with a specialization in Strategic Marketing prepares students for careers in all areas of marketing. The program provides the conceptual frameworks, ana ... +

The MSc in Management with a specialization in Strategic Marketing prepares students for careers in all areas of marketing. The program provides the conceptual frameworks, analytical skills, and industry knowledge to assume a variety of marketing roles, such as product managers, branding specialists, consumer insight analysts and more. -
MSc
Full-time
3 - 4 semesters
English
Sep 2020
Campus
 
Birmingham Business School, University of Birmingham
Birmingham , United Kingdom

Strategic marketing needs high-level skills, critical awareness of current issues and challenges, and the ability to respond rapidly to ever-changing markets. This MSc is desi ... +

Strategic marketing needs high-level skills, critical awareness of current issues and challenges, and the ability to respond rapidly to ever-changing markets. This MSc is designed for graduates and practising managers already familiar with basic marketing concepts. -
MSc
Full-time
English
Campus
 
Swansea University
Swansea , United Kingdom

Do you want to be a successful marketing leader of the future? Are you innovative, a team player and a great communicator? Do you want to stand out from the crowd and accelera ... +

Do you want to be a successful marketing leader of the future? Are you innovative, a team player and a great communicator? Do you want to stand out from the crowd and accelerate into an amazing marketing career anywhere in the world? -
MSc
Full-time
Part-time
English
Campus
 
Cranfield School of Management
Cranfield , United Kingdom

The Strategic Marketing MSc will give you the specialised skills and knowledge to become a successful marketing leader of the future. Accredited by the Chartered Institute of ... +

The Strategic Marketing MSc will give you the specialised skills and knowledge to become a successful marketing leader of the future. Accredited by the Chartered Institute of Marketing (CIM) and Market Research Society (MRS), you will gain an in-depth understanding of marketing, including marketing strategy, digital marketing, branding, communications, marketing consulting, CRM, key account management, market research, omnichannel marketing and big data marketing analytics. In the QS World University Rankings: Masters in Marketing Rankings 2020 Cranfield School of Management's full-time Strategic Marketing MSc achieved the following rankings: 5th in the UK, 16th in the world overall, 4th in the world for employability, 23rd in the world for alumni outcomes. Our Strategic Marketing MSc will provide you with a thorough grounding in the core disciplines of marketing and how to apply them. Programme highlights include: - Interactive teaching approach by leading international faculty, authors of best-selling marketing texts and of articles in highly ranked journals - Designed with senior marketing practitioners to give you up-to-date knowledge and skills in strategic marketing. - Practical skills are developed through your participation in a marketing consultancy project provided by an external business client, and through international marketing case studies. - Master classes with reputable industry partners provide insight into cutting-edge and innovative marketing techniques and practices. - The diverse, multi-national cohort provides an international learning opportunity enabling you to share marketing insight and experience. - Our unique, self-contained campus, just one hour from London, offers a friendly postgraduate-focused learning environment, with small class sizes and unrivalled access to lecturers and support staff. -
MSc
Full-time
English
28 Sep 2020
Campus
 
University of Surrey
Guildford , United Kingdom

This course has a strategic, digital and analytical focus, combining subject-specific marketing knowledge and digital marketing skills with hands-on, practical marketing exper ... +

This course has a strategic, digital and analytical focus, combining subject-specific marketing knowledge and digital marketing skills with hands-on, practical marketing experience. -
MSc
Full-time
Part-time
English
Oct 2020
Campus
 
Middlesex University Dubai
Dubai , United Arab Emirates

Today’s customers are more knowledgeable than ever before, demanding a wider variety and better quality in products and services. Organisations are looking to marketing strate ... +

Today’s customers are more knowledgeable than ever before, demanding a wider variety and better quality in products and services. Organisations are looking to marketing strategists to ensure they understand the needs of their customers, how to evolve and grow their customer base and provide the drive towards innovation that will secure them a place in new and emerging markets. The programme brings to life the global focus on marketing as a strategic managerial function that drives organisation-wide initiatives in delivering customer value. -
MSc
Full-time
Part-time
English
Sep 2020
Campus
 
EM Normandie Business School
Caen , France

Become a specialist in local development, territorial marketing and economic development, at the service of companies and territories.

Become a specialist in local development, territorial marketing and economic development, at the service of companies and territories. -
MSc
Full-time
15 months
French
Sep 2020
Campus
 
Cardiff University

The MSc Marketing programme offers an opportunity for students with a non-business management undergraduate degree to achieve a thorough understanding of marketing.

The MSc Marketing programme offers an opportunity for students with a non-business management undergraduate degree to achieve a thorough understanding of marketing. -
MSc
Full-time
English
Campus
 
University of Bradford
Bradford , United Kingdom

The MSc in International Strategic Marketing develops the specialist knowledge and skills you need to pursue a marketing career. You will develop your working knowledge of mar ... +

The MSc in International Strategic Marketing develops the specialist knowledge and skills you need to pursue a marketing career. You will develop your working knowledge of marketing tools and techniques and learn how to integrate them to plan and implement successful marketing programmes and initiatives. -
MSc
Full-time
English
Sep 2020
Campus
 
Suffolk University
Boston , USA

The Suffolk Master of Science in Marketing (MSM) offers an advanced, comprehensive curriculum, featuring courses in market research, strategic marketing, qualitative methods, ... +

The Suffolk Master of Science in Marketing (MSM) offers an advanced, comprehensive curriculum, featuring courses in market research, strategic marketing, qualitative methods, product management, digital marketing, and global perspectives in consumer marketing. In this practical, real-world program, you will help local and global businesses find solutions to their marketing challenges while preparing to take your career to the next level. -
MSc
Full-time
Part-time
9 - 24 months
English
Sep 2020
Campus
 
Romanian-American University
Bucharest , Romania

The MSc in Strategic Marketing, offered by the School of Management-Marketing, is a two-year program. The knowledge attained in class and the skills developed in this program ... +

The MSc in Strategic Marketing, offered by the School of Management-Marketing, is a two-year program. The knowledge attained in class and the skills developed in this program will render a better-informed and prepared individual to tackle a wide variety of marketing aspects, beginning with the market comprehension and targeting, continuing with positioning and ending with marketing metrics. -
MSc
Full-time
2 years
English
Campus
 
Cardiff Metropolitan University
Cardiff , United Kingdom

The broad aim of the programme is to produce marketers and marketing managers who can run and successfully integrate at a managerial level in a broad range of organisational a ... +

The broad aim of the programme is to produce marketers and marketing managers who can run and successfully integrate at a managerial level in a broad range of organisational and marketing environments. -
MSc
Full-time
Part-time
English
Campus
 
Regent’s University London
London , United Kingdom

Our MSc Marketing Psychology is designed to develop tomorrow’s brand strategists, senior brand managers and senior market researchers. We achieve this by bringing together two ... +

Our MSc Marketing Psychology is designed to develop tomorrow’s brand strategists, senior brand managers and senior market researchers. We achieve this by bringing together two related disciplines for which Regent’s is internationally renowned: psychology and marketing. -
MSc
Full-time
English
Campus
 

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