284 MSc Programs in Marketing 2024

The online MS in marketing analytics program from the Kogod School of Business at American University prepares students to apply digital marketing and analytic skills to make data-driven decisions. You will study topics such as brand strategy, integrated marketing, and marketing analytics to further your expertise in marketing and data analysis.

Develop a critical appreciation of key areas in marketing, with the opportunity to hone your skills in a specific area by choosing one of the specialist pathways. This Master’s in marketing also provides you with the opportunity to apply for an international exchange to broaden your horizons and enhance your employability in the global job market.

The online Master of Science in Digital Marketing from Aurora University gives you a broad understanding of brand communication from foundation through execution so you can achieve successful storytelling through design. Key topics include marketing management, analytics, media strategy, content creation, and more.

Master the skills to excel as a proficient marketer! The Master's in Applied Artificial Intelligence in Marketing and E-Commerce combines essential marketing principles with technical proficiency, offering specialized knowledge in applying Artificial Intelligence to marketing. This programme empowers you to take a significant role in enhancing business performance.

A strategic and innovative specialisation that places creativity at its core, and combines marketing knowledge with advanced management and analytical skills

The Master of Science (MSc) in Marketing for the Creative Economy (MScMCE) is a one-year full-time programme offered by the Department of Marketing in collaboration with the Academy of Visual Arts (AVA), Hong Kong Baptist University (HKBU).

At Salford, we integrate marketing theory and practise through four core modules in order to provide you with a critical understanding of marketing in both commercial and non-commercial sectors. We are approved and accredited by the Chartered Institute of Marketing (CIM), which means that as graduates you will be eligible for direct entry onto the CIM’s Professional Postgraduate Diploma, subject to you also obtaining appropriate senior marketing management experience. This course will equip you with the latest marketing knowledge and skills needed to succeed in today’s demanding global economy. During your time with us, you’ll examine products and services which are highly desirable to consumers, while running real-life campaigns in search and social media marketing to establish appropriate pricing and presentation. This is a research-informed programme with a highly practical slant. On completion of the course, you will be in a strong position to take advantage of a wide range of managerial career opportunities.

The Digital Marketing MSc is a fully online, part-time programme, providing a comprehensive and high-level education from an elite AACSB, AMBA and EQUIS accredited Management School. The programme ensures that you are equipped with the specialist knowledge and professional skills to become a digital marketing manager, either in your current employment or when forging a new career in the field of marketing. The curriculum combines essential digital marketing content such as marketing strategy, consumer behaviour, digital communications, social media marketing, and brand management with core business skills which are tailored to the needs of marketing practice, including leadership, data and financial management, business ethics and corporate social responsibility (CSR). You will graduate from the programme with enhanced skills and knowledge that will enable you to be a highly effective professional digital marketer, manager, and leader who is able to strategically influence your organisation.

Based in Barcelona, one of Europe’s leading business hubs, this degree enables students to apply data-driven insights to develop effective marketing strategies in the digital landscape. In this MSc program, students will learn how to use the newest AI tools: prompting, image generation, text-to-video, social network analysis, natural language processing, etc.

Offered by the Kogod School of Business, the Marketing (MS) program provides students with an opportunity to obtain advanced training in marketing and is designed to prepare them for a variety of professional careers in marketing and related areas. Students who successfully complete the Marketing (MS) will be well-prepared to work in a variety of specialized marketing areas, including brand management, non-profit marketing, social marketing, internet marketing, and direct marketing.

The programme offers an opportunity for participants to develop critical thinking skills and attitudes, along with a balanced knowledge (in terms of depth and width) of up-to-date theories and practices that organisations in any industry demand from modern managers and marketing executives.

From consumer insights to brand management and from e-commerce to social media, marketing is a critical success-dynamic in today’s business panorama. There has never been a more exciting time to work in marketing. Master the theory. Build a holistic understanding of businesses and stakeholder ecosystems. And develop the skills, agility and sensitivity to manage marketing solutions in a complex business world defined by disruptions and ethical queries. Discover the details of the Esade MSc in Marketing Management programme: what you’ll learn, where you’ll travel, who will guide you and when you can start.

The Master of Science Communication & Brand Content will train competent executives who understand the challenges behind internationalization of a brand and digitalization both in the marketing approach and communication.

Increase your understanding of the future marketing needs of global companies in an international setting. International Marketing is a program that develops your ability to address contemporary marketing challenges, including digitalization, globalization, and the rapid rate of market change. The program has an emphasis on business practice through course activities with corporate interaction combined with theoretical depth. During the year you will study topics ranging from the behavior of consumers to the nature of the global economy. For example, you will become engaged in discussions about how consumers relate to and affect each other, how digital media influence planned communications, and how export is managed.

Whether or not you have data science background, you can learn to how to capitalize on the powerful AI to reinvent marketing strategies.