Page 2 of 8, 116 MSc Programs in Marketing in United Kingdom for 2024

MSc Digital Marketing gives you exposure to this dynamically changing marketing environment, provides you with a strategic understanding of relevant marketing processes, tools and tactics, and helps you to navigate various challenges by providing you with unique analytical and problem-solving skills developed in an inter-disciplinary context. Enriched with expert insights from the most recent cutting-edge research, the programme will help you to provide innovative solutions and sophisticated justification for any type of marketing decision you are faced with.

In how we communicate, behave and conduct business; it is hard to ignore how the world is rapidly changing around us. The question is, have you got the skills to succeed in this ever-changing digital landscape? Developed in response to a shortage of digital skills identified both nationally and globally, our master’s in Digital Business has been designed to provide you with key practical skills for the current marketplace, including problem-solving, strategic planning and critical thinking. You will be taught by a team of internationally recognised experts based in the award-winning Centre for Digital Business at Salford Business School and you will look at the technologies driving successful organisations and the opportunities they give for business development. The programme takes advantage of Salford’s digital setting at MediaCityUK, acknowledged nationally and internationally as a leading digital region. The programme is highly industry-focused and culminates in the Industry Collaboration Project. You will choose one of four options to look at a real industry problem and provide researched solutions, helping you put your learning into practice.

Based in Strathclyde Business School’s highly acclaimed Department of Marketing, the course curriculum draws on leading academic experts from across the Business School. The course also benefits from the University's established relationships with industry and the involvement of industry partners in the development and delivery of the program. This approach ensures that Digital Marketing Management meets the changing needs of the digital workplace and enables you to acquire the latest knowledge, best practices, and specialist skills to develop your career in digital marketing.

The Royal Holloway MSc Marketing is a unique inter-disciplinary one-year course, providing cutting-edge insights into consumer markets, aimed at developing your professional and practical skills as a marketing manager. This course is certified by the Chartered Institute of Marketing (CIM) and taught by one of the largest marketing departments in the Greater London area, with world-class expertise in areas such as digital marketing, data analytics, services marketing, consumer psychology, consumer culture, tourism and sustainability.

International Marketing is the application of marketing principles to satisfy the diverse needs and wants of different people living across the world – marketing as a business discipline is constantly evolving, due to the ever-developing range of digital channels and solutions available to target, communicate, and engage with customers.

A strategic and innovative programme that places creativity at its core, and combines marketing knowledge with advanced management and analytical skills. Dual-campus programme (London & Paris), starting in January each year.

The Roehampton MSc Global Marketing provides you with essential expertise in contemporary marketing theory and practice, equipping you with the strategic and operational marketing skills needed to succeed.

Digital marketing covers lots of different areas, including campaign metrics and research, content marketing, copywriting, database management and analysis, digital analytics and strategy, email and mobile marketing, Pay-Per-Click (PPC), Search and Social Media Marketing (SSMM), Search Engine Optimization (SEO), video production/podcasting, web design and development, blogging, and much more.

The online MSc in Marketing aims to develop marketing leaders around the globe that are skilful in strategic and tactical marketing decision making, but also mindful of the effects of their decisions on the broader environmental outcomes. This degree is accredited by the Chartered Institute of Marketing (CIM).

Advance in your career with the industry-led consulting programme to become a future marketing leader. We will focus on developing your strategic marketing and consulting knowledge; professional skills and your understanding of the latest advances in strategic marketing, thinking and research.

Designed for those with no previous background marketing knowledge, this course will develop your marketing expertise and the critical, analytical, communication and ethical capabilities required for a successful career.

This course prepares you for careers building on both disciplines – whether you want to work in marketing or apply psychological theories to the business world. Your studies culminate in a research project that bridges marketing and psychology.

Develop your strategic marketing skills and compete in today’s increasingly global marketplace. On this MSc, you’ll gain insights into the world of marketing, with its ethical and societal implications. You’ll study core marketing areas in-depth, including market research, buyer behaviour, branding and analytics.

Cultivate your managerial skills in a hands-on marketing context. Your course modules will provide vital insights into the function of management, strategic and international marketing - particularly the role of social media - and the benefits of understanding consumer behaviour in small and medium-sized enterprises and blue-chip organisations. You could work on a live consultancy project, which will expose you to potential employers and industry contacts, or you could choose to specialise in a particular area of management or marketing when researching and writing your dissertation.

Designed to give you an in-depth understanding of the rapidly evolving field of digital marketing, this course will also give you the skills to research and devise effective strategies to ensure organisations stay competitive and reach new audiences in today's challenging economic climate. You will develop a detailed understanding of consumer motivations and habits, and you will explore ways to increase brand loyalty and market share through the use of the latest digital technologies and platforms across all marketing channels.