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MSc Programs in Marketing 2021/2022 in Dundee in United Kingdom

Dundee, one of the larger cities in Scotland, has a student population of approximately 17 thousand. There are three universities and a college, and they are known for research in biomedical fields, oncology and computer games.

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University of Dundee
Dundee, United Kingdom

Marketing changes continuously, due to the ever-developing range of digital channels and solutions available to target, communicate, and engage with customers. Significant dev ... +

Marketing changes continuously, due to the ever-developing range of digital channels and solutions available to target, communicate, and engage with customers. Significant development has also taken place around market research, which is very important for understanding customer behaviours and as the first stage of marketing planning. As well as covering the traditional founding concepts and theories of marketing, you will also develop knowledge in social media marketing, digital marketing, content generation, digital tracking, and data analysis. You will understand the practical side of marketing tools and learn the pros and cons of each, for the professional marketer. You will also have the opportunity to take part in a global internship or complete a project with an organisation. -
MSc
Full-time
12 months
English
Sep 2021
Campus