Search MSc Programs in Marketing 2019 in Lugano in Switzerland
The MSc, or Master of Science, is an internationally recognized academic degree that indicates proficiency and knowledge of a given topic or field. Most MSc programs take about four years to finish, after which some join the workforce while others continue on in the classroom.
Marketing studies can help students learn about different aspects involved with the field of product and service promotion. Topics may include strategy development, economics, trends, pricing and target audience identification.
Lugano is located in Italian speaking part of Switzerland. Around 64% of the population has higher education and there are universities and institutes specialized mostly in informatics, communication, artificial intelligence, computing etc. Art and design schools are also available, along with international programs.
Request Information MScs in Marketing in Lugano in Switzerland 2019
The MSc in Marketing and Transformative Economy is offered jointly by the Faculties of Communication Sciences and of Economics of the Università Della Svizzera Italiana,
Goals and Contents
One out of three business school graduates ends up in a marketing-related job. Almost half of the price we pay for products on a daily basis covers marketing-related costs. Due to its impressive relevance, marketing invites unprecedented considerations about its cultural effects, societal impact, and implications for individual and collective well-being.
The Master in Marketing and Transformative Economy is a two year, 120 ECTS programme enabling participants to acquire critical analytical and practical skills grounded in solid and fresh marketing knowledge. Participants should expect to become conscious decision-makers familiar with a variety of market situations and systems (b2b, b2c, b2b2c, c2b, c2c, access-based, gift, and sharing economy). They should also expect to sharpen their ability in interpreting markets, executing effective solutions, forecasting and measuring the effects of their work in terms of competitive, financial, and socio-environmental performances....