1 Results in Marketing, Växjö
The programme offers students from around the world the opportunity to develop their analytical thinking and expertise in marketing. The main field of study is business a ... [+]
The programme offers students from around the world the opportunity to develop their analytical thinking and expertise in marketing. The main field of study is business administration, with specialization in marketing.
The traditional roles of marketers are evolving into more general management functions. Marketers are more often recruited to CEO positions. We believe that there will be a large demand for this new type of qualified business graduates in the near future.
The programme starts with a course called applied marketing analysis, a course in which you will practice marketing research and the application of marketing management theories. This is followed by a course called international marketing strategy. During the second term, you will study managing innovation and entrepreneurship, followed by a course in research methodology.... [-]