The Master of Science, or MSc, is an academic degree awarded to those who effectively complete about two years of intensive study on a given topic. Many MSc courses offer a combination of classroom and research-based curriculum.
Marketing studies can help students learn about different aspects involved with the field of product and service promotion. Topics may include strategy development, economics, trends, pricing and target audience identification.
This one-year programme aims to give you the competencies and skills necessary for working with international business and marketing in a broad range of multinational and
Business has become increasingly international in character in recent decades, and international commerce now accounts for a large and growing proportion of overall commercial activity. An increasing number of companies, small, medium-sized and large, are now affected by international events and competition. This is a development that demands knowledge and professional expertise in the field of international business and marketing.
This one-year programme aims to give you the competencies and skills necessary for working with international business and marketing in a broad range of multinational and national companies, both in Sweden and abroad.
The programme emphasizes the importance of marketing and internationalization for different types of organizations and includes advanced courses in transactional and relationship marketing as well as courses in corporate governance and strategy, which are based on current research and practical case studies. This focus on both research and practice creates opportunities for you to work in both industry and academia....
This Master’s programme is Sweden’s most popular business MSc programme, with the largest number of applicants from all over the world. It prepares you for a career in ma
This programme prepares you for a career in marketing, strategy, brand and product management, sales and marketing research. The Master’s programme in International Marketing and Brand Management is Sweden’s most popular business MSc programme, with the largest number of applicants from all over the world.
When applying to this programme, you select either the Strategies for Brands and International Markets track or the International Consumer Trends, Brands and Innovation track.
Upon completion of the programme, you will graduate with an MSc in Business Administration with a specialisation in International Marketing and Brand Management.
Strategies for Brands and International Markets (track 1)...
The programme offers students from around the world the opportunity to develop their analytical thinking and expertise in marketing. The main field of study is business a
The programme offers students from around the world the opportunity to develop their analytical thinking and expertise in marketing. The main field of study is business administration, with specialization in marketing.
The traditional roles of marketers are evolving into more general management functions. Marketers are more often recruited to CEO positions. We believe that there will be a large demand for this new type of qualified business graduates in the near future.
The programme starts with a course called applied marketing analysis, a course in which you will practice marketing research and the application of marketing management theories. This is followed by a course called international marketing strategy. During the second term, you will study managing innovation and entrepreneurship, followed by a course in research methodology....
School of Business, Economics and Law at the University of Gothenburg
This Master of Science program includes cutting-edge courses that focus on the role of marketing and consumption in contemporary society, its cultural underpinnings and g
Language of instruction: English
It is increasingly important not only to understand the traditional field of marketing, but also to be knowledgeable about changing consumption patterns in a dynamic and complex marketplace.
The Master of Science program in Marketing and Consumption offers cutting-edge courses that focus on the role of marketing and consumption in a contemporary society: its cultural underpinnings, global dimensions and sustainability challenges. The curriculum combines lectures by leading researchers in various marketing fields as well as application of theory on practical marketing problem.
This program provides students with analytical skills in the domain of marketing and consumption that enable them to pursue a successful career worldwide....