Find MSc Programs in Marketing 2019 in Madrid in Spain
The field of marketing is a dynamic business area that is concerned with the satisfaction of people’s wants and needs. Marketing studies can teach individuals how to see things from the perspective of the consumer and to implement the appropriate marketing strategies.
Madrid City is the capital of Spain. It is a metropolitan area with over 3 million residents. It has an arena called Las Ventas that hosts the annual bullfighting event. The city has many public and private universities.
Request Information MScs in Marketing in Madrid in Spain 2019
The MSc of Marketing and Digital Media aims to equip students with the skills and knowledge to succeed in an international, cutting-edge career in marketing. To do so, th
Objectives of the Programme
The MSc of Marketing and Digital Media aims to equip students with the skills and knowledge to succeed in an international, cutting-edge career in marketing. To do so, the program focuses on how to apply key strategic marketing aspects in an increasingly digital and globalized world.
The program includes two terms of courses in Madrid, one term in the London or Berlin campuses, and one term of professionalization to complete the master thesis and a company internship.
Open-mindedness and Diversity
The interaction with teachers from more than 20 nationalities guarantees a greater depth in multicultural learning. Students of the MSc of Marketing and Digital Media come from various countries and have different backgrounds: engineers, doctors, pharmacists, students of literature and law, etc. They form a group of multicultural participants, which makes exchanging and working in groups all the more enriching....
The Master in Marketing prepares candidates for a wide variety of careers in marketing management, such as brand management, product development, retailing, services mark
The Master in Marketing prepares candidates for a wide variety of careers in marketing management, such as brand management, product development, retailing, services marketing, business to business marketing and marketing for non-profit organisations.
As part of the Marketing specialisation, master students explore:
innovative practices in both the manufacturing and service sectors and how firms can gain a competitive advantage, market share and reduce cost;
e-commerce, e-business, and the optimisation of technological structures as a strategic marketing tool;
marketing strategies of international organisations and approaches to new international market opportunities;
customer-driven marketing strategies in emerging economies;
the connectivity between marketing communication and strategy, and criteria for using different promotional techniques and media in integrated marketing campaigns;
crossing national borders in the business world, and the operational, legal and logistical problems that commonly occur.
conceptual thinking, critical analysis, and the implementation of strategic action;
advanced communication and interpersonal skills;
in-depth critical understanding of relevant theories, concepts and models and the integration of theory and practice in a variety of contexts;
advanced enquiry and research skills, holistic thinking, integration and synthesis;
team working and motivational skills;
inner responsibility and self-inspection skills required for effective leadership.